[{"data":1,"prerenderedAt":708},["ShallowReactive",2],{"post-celebrating-25-years-of-onlinecity-io-important-lessons-in-digital-innovation-en":3,"related-celebrating-25-years-of-onlinecity-io-important-lessons-in-digital-innovation-en":86,"nav-options-en":245,"footer-options-en":585},{"translated":4,"slug":13,"__typename":14,"id":15,"link":16,"featuredImage":17,"author":21,"title":33,"categories":34,"date":39,"excerpt":19,"postArticles":40,"seo":68},[5,9],{"slug":6,"locale":7},"25-aar-med-onlinecity-io-vigtige-lektioner-i-digital-innovation",{"locale":8},"da_DK",{"slug":10,"locale":11},"25-jahre-onlinecity-io-wichtige-lehren-fuer-die-digitale-innovation",{"locale":12},"de_DE","celebrating-25-years-of-onlinecity-io-important-lessons-in-digital-innovation","Post","cG9zdDoyMDE3NQ==","https://gatewayapi.com/blog/celebrating-25-years-of-onlinecity-io-important-lessons-in-digital-innovation/",{"node":18},{"altText":19,"mediaItemUrl":20,"sourceUrl":20},"","https://cms.gatewayapi.live/wp-content/uploads/2024/05/thumbnail-celebrate_25years_of_onlinecity-may_2024-800x600px-ENG.jpg",{"node":22},{"name":23,"avatar":24,"description":27,"userOptions":28},"Thomas Hofmann",{"url":25,"size":26},"https://secure.gravatar.com/avatar/9051ad9569eb1da28de8c8dbbc8a702880f9e2c9ec5d77ed56fce9dd4ed52c56?s=96&d=mm&r=g",96,"Founder and Co-owner",{"user":29},{"userAvatar":30},{"node":31},{"altText":19,"mediaItemUrl":32,"sourceUrl":32},"https://cms.gatewayapi.live/wp-content/uploads/2023/03/TH_2023_250x250px.png","Celebrating 25 Years of ONLINECITY.IO: Important Lessons in Digital Innovation",{"nodes":35},[36],{"id":37,"name":38},"dGVybToyMA==","Business","2024-05-16T11:50:35",{"__typename":41,"listCover":42,"listText":44,"cover":45,"author":48,"content":49},"PostArticles",{"node":43},{"altText":19,"mediaItemUrl":20,"sourceUrl":20},"\u003Cp>ONLINECITY.IO, GatewayAPI’s parent company, was founded 25 years ago. Read more about its history as well as the guiding principles that have shaped the company since its inception.\u003C/p>\n",{"node":46},{"altText":19,"mediaItemUrl":47,"sourceUrl":47},"https://cms.gatewayapi.live/wp-content/uploads/2024/05/hero-celebrate_25years_of_onlinecity-may_2024-1200x628px-ENG.jpg","Thomas Hofmann, Birol Altinok and Martin Pløger",[50,53,55,62,64,66],{"__typename":51,"text":52},"PostArticlesContentTextLayout","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Believe it or not – we’ve been in business for 25 years this year! It was back in 1999 that our founders took the first step for ONLINECITY.IO, the parent company of GatewayAPI, and started the journey that would take us to where we are today, two and a half decades of innovation, challenges and successes later.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">This special occasion gives us a unique opportunity to look back at the key moments in our history so far as well as the lessons we have learned, so you can benefit from our experiences, too.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">So take this opportunity to get to know us better as well as getting valuable insights into what has shaped our journey – and how we are set to tackle the next 25 years ahead!\u003C/span>\u003C/p>\n",{"__typename":51,"text":54},"\u003Ch2>\u003Cstrong>Our story – from the beginning to today\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">In the late 90s, as the internet was finding its footing, Thomas Hofmann and Ulrik Hoffmann shared a vision – a digital universe where online shopping and connectivity redefined the norm. Fuelled by their fascination with emerging technologies, they embarked on a mission to create something extraordinary.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">But innovation isn’t free of charge: In order to finance their digital dreams, they started a manual labor venture, TrioGulve ApS. This meant that their days were spent on physical work while the evenings went with developing their idea. So between 1995 and 1999, armed with determination and a handful of programmers they had recruited, they laid the groundwork for what would become ONLINECITY.IO. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The break-through moment arrived when they introduced a customer club system leveraging the simplicity and effectiveness of SMS. The success story began with Jensens Bøfhus, a Danish steakhouse chain, where overwhelming customer response validated their vision.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">As the SMS projects flourished, ONLINECITY.IO evolved, transitioning from a digital agency to a platform company. In 2012, the focus shifted towards developing GatewayAPI. The following years witnessed exponential growth, with GatewayAPI becoming a household name in messaging solutions.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">From then, ONLINECITY.IO has continued expanding its horizons, with NexCon.io coming to life in 2019 and RelationCity seeing the day of light in 2021. With this service portfolio, ONLINECITY.IO is continuously working to make technology-based communication easy for all – and our spirit of entrepreneurship is at the heart of the journey past, present and in the future.\u003C/span>\u003C/p>\n",{"__typename":56,"border":57,"widthInPercent":58,"image":59},"PostArticlesContentImageLayout",true,100,{"node":60},{"altText":19,"mediaItemUrl":61,"sourceUrl":61},"https://cms.gatewayapi.live/wp-content/uploads/2024/05/hero-four_core_company_values-may_2024-1200x628px-ENG.jpg",{"__typename":51,"text":63},"\u003Ch2>\u003Cstrong>Four core mindsets that have shaped ONLINECITY.IO\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">One of the things we have learned along the way is that industry expertise and innovative technology is not enough in itself to drive success. Instead, it is important to have company values that guide us in decision-making processes as well as we interact internally and with our customers.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">So through the past 25 years, our own principles have taken shape, and we’d like to take this opportunity to let you in on the mindsets that let us continue to thrive in today’s competitive environment.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">We call it the SAIL philosophy: Simplicity, Ambition, Inclusion and Loyalty. Below we will walk through each aspect as well as go through how it shapes our products.\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch3>\u003Cspan style=\"font-weight: 400; color: #27abfa;\">\u003Cstrong>Simplicity\u003C/strong>\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The world of technology is complex, so breaking down complicated problems into simple, manageable solutions is important to our business. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">However, simplicity is not only important in problem-solving, it is also important in the solutions we create for our customers – we always aim to make our products as simple as possible, ensuring that the dashboards are intuitive and easy to use even if they have advanced features.\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch3>\u003Cspan style=\"font-weight: 400; color: #27abfa;\">\u003Cstrong>Ambition\u003C/strong>\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">To us, ambition is not just another buzzword but means that we want to be ambitious on our customers’ behalf as well as our own. It’s a question of taking time to regularly ask ourselves “How can we do better and be more efficient?”, which improves our learning and adaptation.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">We want to continuously improve and provide the best possible solutions for our customers, which is why ambition is extremely important to us.\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch3>\u003Cspan style=\"font-weight: 400; color: #27abfa;\">\u003Cstrong>Inclusion\u003C/strong>\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">But how do you come up with the best possible solutions? To us, it involves actively listening, respecting diverse viewpoints and promoting an open exchange of ideas across the team – which is why we focus on inclusion. By valuing every team member’s input, we create a richer, more creative workplace, where mutual respect is in focus.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">One of the places we especially promote inclusion is at our Innovation Days – which you can read more about further below.\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch3>\u003Cspan style=\"font-weight: 400; color: #27abfa;\">\u003Cstrong>Loyalty\u003C/strong>\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">And finally, we believe that a company is nothing without loyalty, so we make an effort to value loyalty and pay it back, meaning that we recognize and return the trust, commitment and reliability that our employees and customers display.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">We especially try to pay back the loyalty from our customers by ensuring that we always offer the best solutions for those who use our services.\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch3>\u003Cspan style=\"font-weight: 400; color: #27abfa;\">\u003Cstrong>Values shape the future of our business\u003C/strong>\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Among the above and many other lessons, perhaps the most important is this: We never want to stop learning. Our curiosity and openness to new knowledge is critical to our ability to innovate and stay relevant.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Incorporating these values into our daily business practices have not only enhanced our operational efficiency but also improved our company culture. As we at ONLINECITY.IO continue to navigate on our journey, our SAIL values remain central to our strategy, driving us to deliver great value to our customers and maintain our competitive edge.\u003C/span>\u003C/p>\n",{"__typename":51,"text":65},"\u003Ch2>\u003Cstrong>Fostering a culture of innovation – our practices\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Innovation and entrepreneurship are two extremely central practices that have shaped our company from the very start and continuously in the future. But maintaining a culture of innovation requires more than just stating it out loud – it demands dedicated effort and a continuous flow of fresh ideas.\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch3>\u003Cstrong>Here are two practices that we use to embrace innovation:\u003C/strong>\u003C/h3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">First of all, we follow an agile scrum approach to planning our projects – this means that everyone in the company is involved in the planning phase of each three-month period we work in, and that we keep all of our projects and their progress transparent for our colleagues to see. Throughout our planning phase, everybody has the chance to chip in with ideas, and each team gets to have their say on deadlines and breakdowns of the projects. Furthermore, we take a vote of confidence to ensure that our teams are happy with the plans ahead.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Secondly, we set off time specifically for innovation – beyond any needed innovative time in the teams, we have entire Innovation Days where our teams get to deep-dive into topics of their choice and interest. The end results cover everything from amazing solo projects to fantastic collaborations cross-team, which would otherwise be difficult to coordinate on the everyday agenda.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">We believe that staying innovative and never losing the curiosity we’ve had from the very beginning is the way to adapt your business over time and stay relevant in the future. Over the years, we have learned that changes are not only inevitable but essential. We have adapted to technological advancements and changing market conditions by being proactive and agile.\u003C/span>\u003C/p>\n",{"__typename":51,"text":67},"\u003Ch3>\u003Cstrong>Follow our future journey\u003C/strong>\u003C/h3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">We are so proud to celebrate our 25th anniversary, and we’re very grateful for the people, experiences and lessons that have shaped our journey so far.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">To follow our journey moving forward and gain more insights, we encourage you to follow us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/onlinecity/\">\u003Cspan style=\"font-weight: 400;\">social media\u003C/span>\u003C/a>\u003Cspan style=\"font-weight: 400;\">, where we will continue to share more stories, insights and celebrations of milestones. Join our community and let us shape the future together!\u003C/span>\u003C/p>\n",{"metaDesc":69,"metaKeywords":19,"metaRobotsNofollow":70,"metaRobotsNoindex":71,"opengraphAuthor":19,"opengraphDescription":69,"opengraphImage":72,"opengraphTitle":33,"opengraphType":73,"opengraphUrl":16,"readingTime":74,"title":75,"twitterDescription":19,"twitterTitle":19,"twitterImage":76,"opengraphModifiedTime":77,"opengraphPublishedTime":78,"opengraphPublisher":79,"opengraphSiteName":80,"focuskw":19,"canonical":16,"breadcrumbs":81},"ONLINECITY.IO, the parent company of GatewayAPI was founded 25 years ago. Read more about the history of the company in this post.","follow","index",{"mediaItemUrl":47},"article",1,"Celebrating 25 Years of ONLINECITY.IO: Important Lessons in Digital Innovation - GatewayAPI",null,"2026-02-10T12:44:05+00:00","2024-05-16T10:50:35+00:00","https://www.facebook.com/gatewayapi/","GatewayAPI",[82,85],{"url":83,"text":84},"https://gatewayapi.com/","Home",{"url":16,"text":33},[87,114,139,165,193,218],{"translated":88,"slug":95,"id":96,"link":97,"postArticles":98,"author":104,"title":106,"categories":107,"date":113,"excerpt":19},[89,92],{"slug":90,"locale":91},"alt-du-skal-vide-om-rcs-registrering-og-agent-haandtering",{"locale":8},{"slug":93,"locale":94},"alles-was-sie-ueber-die-rcs-registrierung-und-die-verwaltung-von-agenten-wissen-muessen",{"locale":12},"everything-you-need-to-know-about-rcs-registration-and-agent-management","cG9zdDoyMzM4NQ==","https://gatewayapi.com/blog/everything-you-need-to-know-about-rcs-registration-and-agent-management/",{"listCover":99,"listText":102,"author":103},{"node":100},{"altText":19,"mediaItemUrl":101,"sourceUrl":101},"https://cms.gatewayapi.live/wp-content/uploads/2026/02/2025_12_18-GatewayAPI-Blogpost-RCS_registration_agent_managment-Thumbnail@2x.jpg","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Get an insight into the process of getting started with \u003C/span>\u003Cspan style=\"font-weight: 400;\">RCS Business Messaging\u003C/span>\u003Cspan style=\"font-weight: 400;\">, including registering an ‘RCS agent’, which is a requirement before you can send RCS messages.\u003C/span>\u003C/p>\n","Mathias Bork Knudsen",{"node":105},{"name":103},"Everything You Need to Know About RCS Registration and Agent Management",{"nodes":108},[109,110],{"id":37,"name":38},{"id":111,"name":112},"dGVybTozMA==","RCS","2025-12-18T11:04:33",{"translated":115,"slug":122,"id":123,"link":124,"postArticles":125,"author":131,"title":134,"categories":135,"date":138,"excerpt":19},[116,119],{"slug":117,"locale":118},"reducer-udeblivelser-i-sundhedssektoren-med-sms-og-adfaerdsdesign",{"locale":8},{"slug":120,"locale":121},"reduzieren-sie-die-zahl-der-nicht-erschienenen-patienten-im-gesundheitswesen-mit-sms-und-verhaltensprinzipien",{"locale":12},"reduce-no-shows-in-the-healthcare-industry-with-sms-and-behavioral-principles","cG9zdDoyMTUzMA==","https://gatewayapi.com/blog/reduce-no-shows-in-the-healthcare-industry-with-sms-and-behavioral-principles/",{"listCover":126,"listText":129,"author":130},{"node":127},{"altText":19,"mediaItemUrl":128,"sourceUrl":128},"https://cms.gatewayapi.live/wp-content/uploads/2025/05/2025_23_05-GatewayAPI-Blogpost-reduce_no_shows_healthcare_industry-thumbnail@2x.jpg","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Discover how SMS reminders can cut no-show rates by 30–40% – and even more when combined with behavioural science strategies.\u003C/span>\u003C/p>\n","Morten Riber",{"node":132},{"name":133},"Morten Agerbæk Riber","Reduce No-Shows in the Healthcare Industry with SMS and Behavioral Principles",{"nodes":136},[137],{"id":37,"name":38},"2025-05-23T08:35:10",{"translated":140,"slug":147,"id":148,"link":149,"postArticles":150,"author":155,"title":157,"categories":158,"date":164,"excerpt":19},[141,144],{"slug":142,"locale":143},"telenor-indfoerer-differentierede-sms-priser-i-norge-og-danmark-hvad-betyder-det-for-dig",{"locale":8},{"slug":145,"locale":146},"telenor-fuehrt-differenzierte-sms-preise-in-norwegen-und-daenemark-ein-was-bedeutet-das-fuer-sie",{"locale":12},"telenor-introduces-tiered-sms-pricing-in-norway-and-denmark-what-does-this-mean-for-you","cG9zdDoyMTI2Nw==","https://gatewayapi.com/blog/telenor-introduces-tiered-sms-pricing-in-norway-and-denmark-what-does-this-mean-for-you/",{"listCover":151,"listText":154,"author":103},{"node":152},{"altText":19,"mediaItemUrl":153,"sourceUrl":153},"https://cms.gatewayapi.live/wp-content/uploads/2025/01/2025_01_29-GatewayAPI-Blogpost-SMS_pricing_in_dorway_and_denmark_v2-thumbnail@2x.jpg","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Learn about Telenor’s new tiered pricing structure in Norway and Denmark, which especially affects international Sender IDs. \u003C/span>\u003C/p>\n",{"node":156},{"name":103},"Telenor Introduces Tiered SMS Pricing in Norway and Denmark – What Does This Mean for You?",{"nodes":159},[160,161],{"id":37,"name":38},{"id":162,"name":163},"dGVybTozNw==","Traffic","2025-01-29T12:24:05",{"translated":166,"slug":173,"id":174,"link":175,"postArticles":176,"author":182,"title":184,"categories":185,"date":192,"excerpt":19},[167,170],{"slug":168,"locale":169},"globale-partnerskaber-noeglen-til-gatewayapis-succes",{"locale":8},{"slug":171,"locale":172},"globale-partnerschaften-der-schluessel-zum-erfolg-von-gatewayapi",{"locale":12},"global-partnerships-the-key-to-gatewayapis-success","cG9zdDoyMDk3Mg==","https://gatewayapi.com/blog/global-partnerships-the-key-to-gatewayapis-success/",{"listCover":177,"listText":180,"author":181},{"node":178},{"altText":19,"mediaItemUrl":179,"sourceUrl":179},"https://cms.gatewayapi.live/wp-content/uploads/2024/11/thumbnail-global_partners_wwc24-nov_2024-illustrated-800x600px@2x-1.jpg","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Learn how GatewayAPI combines global connectivity and local expertise to deliver reliable communications worldwide. \u003C/span>\u003C/p>\n","Mathias Bork Knudsen & Madss Storm Hansen",{"node":183},{"name":103},"Global Partnerships: The Key to GatewayAPI’s Success",{"nodes":186},[187,188,191],{"id":37,"name":38},{"id":189,"name":190},"dGVybTo0MQ==","Security",{"id":162,"name":163},"2024-11-22T12:30:33",{"translated":194,"slug":201,"id":202,"link":203,"postArticles":204,"author":210,"title":212,"categories":213,"date":217,"excerpt":19},[195,198],{"slug":196,"locale":197},"cybersikkerhed-i-messaging-branchen-og-vores-strategiske-indsats-mod-nye-trusler",{"locale":8},{"slug":199,"locale":200},"cybersicherheit-in-der-messaging-branche-und-unser-strategischer-umgang-mit-neuen-bedrohungen",{"locale":12},"cybersecurity-in-the-messaging-industry-and-our-strategic-response-to-emerging-threats","cG9zdDoyMDg5NQ==","https://gatewayapi.com/blog/cybersecurity-in-the-messaging-industry-and-our-strategic-response-to-emerging-threats/",{"listCover":205,"listText":208,"author":209},{"node":206},{"altText":19,"mediaItemUrl":207,"sourceUrl":207},"https://cms.gatewayapi.live/wp-content/uploads/2024/11/thumbnail-cybersecurity_messaging_industry-nov_2024-illustrated-800x600px@2x.jpg","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Learn more about how we strategically and specifically work to keep GatewayAPI + the SMS industry secure. \u003C/span>\u003C/p>\n","Kennet Darell Larsen",{"node":211},{"name":209},"Cybersecurity in the Messaging Industry and Our Strategic Response to Emerging Threats",{"nodes":214},[215,216],{"id":37,"name":38},{"id":189,"name":190},"2024-11-13T12:51:44",{"translated":219,"slug":226,"id":227,"link":228,"postArticles":229,"author":235,"title":237,"categories":238,"date":244,"excerpt":19},[220,223],{"slug":221,"locale":222},"surveys-via-sms-din-vej-til-gladere-kunder",{"locale":8},{"slug":224,"locale":225},"umfragen-per-sms-ihr-shortcut-zu-zufriedeneren-kunden",{"locale":12},"surveys-via-sms-your-shortcut-to-happier-customers","cG9zdDoyMDYxOQ==","https://gatewayapi.com/blog/surveys-via-sms-your-shortcut-to-happier-customers/",{"listCover":230,"listText":233,"author":234},{"node":231},{"altText":19,"mediaItemUrl":232,"sourceUrl":232},"https://cms.gatewayapi.live/wp-content/uploads/2024/08/thumbnail-customer_survey-aug_2024-800x600px@2x.jpg","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Learn how SMS-based surveys can help companies improve their customer experience and drive growth.\u003C/span>\u003C/p>\n","Mette Fjeldhoff",{"node":236},{"name":234},"Surveys via SMS: Your Shortcut to Happier Customers",{"nodes":239},[240,241],{"id":37,"name":38},{"id":242,"name":243},"dGVybTo4OQ==","SMS marketing","2024-08-14T13:47:23",[246,459,565,582],{"__typename":247,"active":57,"hasSubmenu":57,"link":248,"menuClass":251,"submenuLinks":253},"OptionsGwMenuItems",{"target":76,"title":249,"url":250},"Services","#",[252],"services",[254,270,282,295,307,320,332,344,357,369,381,393,405,413,426,438,450],{"description":255,"column":256,"label":76,"labelColor":258,"title":76,"type":260,"video":76,"visibleOn":262,"subLinks":76,"link":264,"icon":267},"Learn more about the EU setup where hosting and ownership are entirely within the EU.",[257],"column-1",[259],"blue",[261],"default",[263],"both",{"target":76,"title":265,"url":266},"EU 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