[{"data":1,"prerenderedAt":717},["ShallowReactive",2],{"post-how-to-implement-sms-in-your-black-friday-marketing-strategy-en":3,"related-how-to-implement-sms-in-your-black-friday-marketing-strategy-en":98,"nav-options-en":254,"footer-options-en":594},{"translated":4,"slug":13,"__typename":14,"id":15,"link":16,"featuredImage":17,"author":21,"title":33,"categories":34,"date":42,"excerpt":19,"postArticles":43,"seo":81},[5,9],{"slug":6,"locale":7},"saadan-implementerer-du-sms-i-din-black-friday-marketingstrategi",{"locale":8},"da_DK",{"slug":10,"locale":11},"wie-sie-sms-in-ihre-black-friday-marketingstrategie-einbinden",{"locale":12},"de_DE","how-to-implement-sms-in-your-black-friday-marketing-strategy","Post","cG9zdDoxODk3NQ==","https://gatewayapi.com/blog/how-to-implement-sms-in-your-black-friday-marketing-strategy/",{"node":18},{"altText":19,"mediaItemUrl":20,"sourceUrl":20},"","https://cms.gatewayapi.live/wp-content/uploads/2023/09/thumbnail-SMS_in_your_black_friday_marketing-oct_2023-800x600px@2x.jpg",{"node":22},{"name":23,"avatar":24,"description":27,"userOptions":28},"Morten Agerbæk Riber",{"url":25,"size":26},"https://secure.gravatar.com/avatar/edfc34d229987d7f987d2e2818a1d63ee18db366745779b58bdae3245067a71c?s=96&d=mm&r=g",96,"Online Marketing Manager",{"user":29},{"userAvatar":30},{"node":31},{"altText":19,"mediaItemUrl":32,"sourceUrl":32},"https://cms.gatewayapi.live/wp-content/uploads/2020/11/MR_250x250px.png","How to Implement SMS in Your Black Friday Marketing Strategy",{"nodes":35},[36,39],{"id":37,"name":38},"dGVybToyMA==","Business",{"id":40,"name":41},"dGVybTo4OQ==","SMS marketing","2023-09-29T12:59:18",{"__typename":44,"listCover":45,"listText":47,"cover":48,"author":51,"content":52},"PostArticles",{"node":46},{"altText":19,"mediaItemUrl":20,"sourceUrl":20},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">Black Friday is the Olympian of retail events. Learn strategies to maximize your profits on the big shopping day via SMS marketing. \u003C/span>\u003C/p>\n",{"node":49},{"altText":19,"mediaItemUrl":50,"sourceUrl":50},"https://cms.gatewayapi.live/wp-content/uploads/2023/09/hero-SMS_in_your_black_friday_marketing-oct_2023-1200x628px@2x.jpg","Morten Agerbæk Riber & Mette Fjeldhoff",[53,56,58,60,67,69,71,73,75,79],{"__typename":54,"text":55},"PostArticlesContentTextLayout","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Black Friday is the Olympian of retail events, a time when businesses vie for the attention of deal-hungry consumers. In the digital age, the battleground has extended to various online channels where it’s all about being a champion of social media, email marketing, CRO, UX and omnichannel sales strategies.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Let’s begin with addressing the elephant in the room. Yes, in today’s digital landscape – dominated by sophisticated apps and viral social media campaigns – the modest SMS can easily be overlooked. However, certain classics retain their value, transcending trends and technological advances.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">In 2022, Black Friday online sales \u003C/span>\u003Ca href=\"https://www.salesforce.com/news/press-releases/2022/11/29/cyber-week-2022/\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"font-weight: 400;\">grew 3.5% to a whopping $65.3 billion\u003C/span>\u003C/a>\u003Cspan style=\"font-weight: 400;\"> globally. Of course you should also get your fair share of the pie. So, how exactly can you leverage SMS marketing to maximize your portion of the Black Friday profits? \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Read on to delve further into the mechanics of SMS marketing and get concrete ideas for how SMS can be used as part of your Black Friday marketing strategy. \u003C/span>\u003C/p>\n",{"__typename":54,"text":57},"\u003Ch2>\u003Cstrong>Why choose SMS marketing?\u003C/strong>\u003C/h2>\n\u003Cp>Five good reasons:\u003C/p>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">SMS boasts an open rate of nearly 98%, far outperforming other mediums.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Text messages are often read within minutes, making it a speedy medium for time-sensitive promotions.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Ability to send personalized messages, which enhances consumer engagement.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Sending bulk SMS is often more cost-effective than traditional marketing methods.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">The average click-through rate has been measured at 19% for this specific use of SMS, which is impressively high! \u003C/span>\u003C/li>\n\u003C/ul>\n",{"__typename":54,"text":59},"\u003Ch2>\u003Cstrong>Crafting your SMS marketing strategy for Black Friday\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cb>\u003Cspan style=\"color: #27abfa;\">Step 1: Segment your audience\u003C/span>\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Not all shoppers are the same. Segmenting your audience based on behavior, location or past purchase history allows for targeted messaging.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>\u003Cspan style=\"color: #27abfa;\">Step 2: Warm up customers\u003C/span>\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Make sure to warm up your customers before the big sale. Use SMS marketing in the days prior to the sale with information about which offers, as well as how big offers they can expect. Data from \u003C/span>\u003Ca href=\"https://trends.google.com/trends/explore?q=black%20friday&hl=en\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"font-weight: 400;\">Google Trends\u003C/span>\u003C/a>\u003Cspan style=\"font-weight: 400;\"> show that people already begin searching for Black Friday offers in the middle of October, after which the search volume increases substantially throughout November.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>\u003Cspan style=\"color: #27abfa;\">Step 3: Personalize\u003C/span>\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Personalization can result in higher engagement rates. Use the customer’s name and offer tailored deals whenever possible.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>\u003Cspan style=\"color: #27abfa;\">Step 4: Include links\u003C/span>\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Include links in the SMS message that make it easy for recipients to click on the link to see special offers and promotions. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Remember to get all links \u003C/span>\u003Ca href=\"https://gatewayapi.com/help-center/url-whitelisting/\">\u003Cspan style=\"font-weight: 400;\">whitelisted\u003C/span>\u003C/a>\u003Cspan style=\"font-weight: 400;\"> in advance to make sure that your SMS messages will not be blocked.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>\u003Cspan style=\"color: #27abfa;\">Step 5: Clear CTA (Call to Action)\u003C/span>\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">A vague message can be confusing. Be direct about what action you want the recipient to take.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>\u003Cspan style=\"color: #27abfa;\">Step 6: Test and analyze\u003C/span>\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Conduct A/B tests on various elements like timing, content and CTAs. Use analytics to measure performance and adjust your strategy accordingly.\u003C/span>\u003C/p>\n",{"__typename":61,"border":62,"widthInPercent":63,"image":64},"PostArticlesContentImageLayout",true,100,{"node":65},{"altText":19,"mediaItemUrl":66,"sourceUrl":66},"https://cms.gatewayapi.live/wp-content/uploads/2023/09/creative_ideas_black_friday_marketing-oct_2023-1200x628px@2x.jpg",{"__typename":54,"text":68},"\u003Ch2>\u003Cstrong>Creative ideas for SMS marketing campaigns\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cb>Limited-time offers\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Create a sense of urgency by writing that a sale ends at a specific point in time. Usually midnight in a Black Friday context.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>Scavenger hunt\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Use SMS to send clues that lead customers to special deals on your website, buried on subpages and waiting to be found by your most loyal customers.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>Social proof\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Share limited stock updates or how many people have bought a particular item.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>Bundle offers\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Send exclusive package deals that are only available to SMS subscribers.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>Scarcity alerts\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Notify customers when a product is running out of stock that they have shown interest in. This increases the likelihood of impulse buys.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>Early access\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Grant SMS subscribers early access to Black Friday deals. A feeling of exclusivity can drive sales.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>Gamification\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Incorporate games or quizzes that can be accessed via a link in the SMS. Offer prizes like special discounts.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>Instant conversions via keywords\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Create a purchase flow where users can buy the item or gift card simply by replying with a specific keyword. In addition to making it extremely easy for the recipient to accept the offer, the recipient can also act impulsively, which should result in a higher conversion rate.\u003C/span>\u003C/p>\n",{"__typename":54,"text":70},"\u003Ch2>\u003Cstrong>Regulatory Considerations\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Remember that all SMS marketing activities must be in compliance with local regulations. For example, the recipients should have opted in to receive messages from you, and there should always be an option to opt out.\u003C/span>\u003C/p>\n",{"__typename":54,"text":72},"\u003Ch2>\u003Cstrong>Black Friday facts\u003C/strong>\u003C/h2>\n\u003Cp>A bit of history as well as notable events related to Black Friday:\u003C/p>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">The term “Black Friday” originated in 1960s Philadelphia, coined by police to describe the chaos and traffic jams resulting from shoppers and tourists in the city.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Now a global shopping holiday, Black Friday marks the kickoff of the Christmas shopping season, often extending into “Black Friday Week” and “Cyber Monday.”\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">In 2008, a Walmart worker in Valley Stream, New York, was tragically trampled to death during a Black Friday sale, prompting increased scrutiny and calls for improved safety measures.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Initially a U.S. tradition, Black Friday has gone global, with countries with countries all over the world participating, often with localized adaptations.\u003C/span>\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">These facts offer just a glimpse into the complex and ever-evolving phenomenon that is Black Friday. Whether you personally love it or loathe it, there’s no denying its significant impact on both consumers and retailers worldwide.\u003C/span>\u003C/p>\n",{"__typename":54,"text":74},"\u003Ch2>\u003Cstrong>Summary\u003C/strong>\u003C/h2>\n\u003Cp>Key takeaways:\u003C/p>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">SMS marketing offers numerous benefits including high open rates, immediate reach and cost-effectiveness.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">A well-crafted strategy involves audience segmentation, perfect timing, personalization, clear CTAs and performance analysis.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Creative campaigns can significantly drive engagement and conversions.\u003C/span>\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">By integrating SMS marketing into your Black Friday strategy, you are tapping into a powerful channel with the potential to significantly boost sales and customer engagement. With careful planning and execution, SMS can indeed be your head start to a profitable Black Friday.\u003C/span>\u003C/p>\n",{"__typename":61,"border":62,"widthInPercent":63,"image":76},{"node":77},{"altText":19,"mediaItemUrl":78,"sourceUrl":78},"https://cms.gatewayapi.live/wp-content/uploads/2023/05/global_sms_gatewayapi-2023-1200x628px@2x.jpg",{"__typename":54,"text":80},"\u003Ch2>\u003Cstrong>Global SMS Gateway\u003C/strong>\u003C/h2>\n\u003Cp>We have made it simple to implement SMS services into your business by offering some of the best prices worldwide as well as easy integration, world-class customer support, an intuitive interface and a rock-solid uptime of 99.99%. If you don’t have an account yet, you can create a FREE account in less than two minutes here: Go to \u003Ca href=\"https://onlinecity-id.io/gatewayapi/signup/?locale=en\">GatewayAPI\u003C/a> or contact \u003Ca href=\"mailto:sales@gatewayapi.com\" target=\"_blank\" rel=\"noopener\">sales@gatewayapi.com\u003C/a>.\u003C/p>\n",{"metaDesc":82,"metaKeywords":19,"metaRobotsNofollow":83,"metaRobotsNoindex":84,"opengraphAuthor":19,"opengraphDescription":82,"opengraphImage":85,"opengraphTitle":33,"opengraphType":86,"opengraphUrl":16,"readingTime":87,"title":33,"twitterDescription":19,"twitterTitle":19,"twitterImage":88,"opengraphModifiedTime":89,"opengraphPublishedTime":90,"opengraphPublisher":91,"opengraphSiteName":92,"focuskw":19,"canonical":16,"breadcrumbs":93},"Black Friday is the Olympian of retail events. Learn strategies to maximize your profits on the big shopping day via SMS marketing.","follow","index",{"mediaItemUrl":20},"article",0,null,"2026-02-10T12:41:03+00:00","2023-09-29T11:59:18+00:00","https://www.facebook.com/gatewayapi/","GatewayAPI",[94,97],{"url":95,"text":96},"https://gatewayapi.com/","Home",{"url":16,"text":33},[99,126,150,176,204,229],{"translated":100,"slug":107,"id":108,"link":109,"postArticles":110,"author":116,"title":118,"categories":119,"date":125,"excerpt":19},[101,104],{"slug":102,"locale":103},"alt-du-skal-vide-om-rcs-registrering-og-agent-haandtering",{"locale":8},{"slug":105,"locale":106},"alles-was-sie-ueber-die-rcs-registrierung-und-die-verwaltung-von-agenten-wissen-muessen",{"locale":12},"everything-you-need-to-know-about-rcs-registration-and-agent-management","cG9zdDoyMzM4NQ==","https://gatewayapi.com/blog/everything-you-need-to-know-about-rcs-registration-and-agent-management/",{"listCover":111,"listText":114,"author":115},{"node":112},{"altText":19,"mediaItemUrl":113,"sourceUrl":113},"https://cms.gatewayapi.live/wp-content/uploads/2026/02/2025_12_18-GatewayAPI-Blogpost-RCS_registration_agent_managment-Thumbnail@2x.jpg","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Get an insight into the process of getting started with \u003C/span>\u003Cspan style=\"font-weight: 400;\">RCS Business Messaging\u003C/span>\u003Cspan style=\"font-weight: 400;\">, including registering an ‘RCS agent’, which is a requirement before you can send RCS messages.\u003C/span>\u003C/p>\n","Mathias Bork Knudsen",{"node":117},{"name":115},"Everything You Need to Know About RCS Registration and Agent 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style=\"font-weight: 400;\">Discover how SMS reminders can cut no-show rates by 30–40% – and even more when combined with behavioural science strategies.\u003C/span>\u003C/p>\n","Morten Riber",{"node":144},{"name":23},"Reduce No-Shows in the Healthcare Industry with SMS and Behavioral 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style=\"font-weight: 400;\">Learn about Telenor’s new tiered pricing structure in Norway and Denmark, which especially affects international Sender IDs. \u003C/span>\u003C/p>\n",{"node":167},{"name":115},"Telenor Introduces Tiered SMS Pricing in Norway and Denmark – What Does This Mean for You?",{"nodes":170},[171,172],{"id":37,"name":38},{"id":173,"name":174},"dGVybTozNw==","Traffic","2025-01-29T12:24:05",{"translated":177,"slug":184,"id":185,"link":186,"postArticles":187,"author":193,"title":195,"categories":196,"date":203,"excerpt":19},[178,181],{"slug":179,"locale":180},"globale-partnerskaber-noeglen-til-gatewayapis-succes",{"locale":8},{"slug":182,"locale":183},"globale-partnerschaften-der-schluessel-zum-erfolg-von-gatewayapi",{"locale":12},"global-partnerships-the-key-to-gatewayapis-success","cG9zdDoyMDk3Mg==","https://gatewayapi.com/blog/global-partnerships-the-key-to-gatewayapis-success/",{"listCover":188,"listText":191,"author":192},{"node":189},{"altText":19,"mediaItemUrl":190,"sourceUrl":190},"https://cms.gatewayapi.live/wp-content/uploads/2024/11/thumbnail-global_partners_wwc24-nov_2024-illustrated-800x600px@2x-1.jpg","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Learn how GatewayAPI combines global connectivity and local expertise to deliver reliable 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style=\"font-weight: 400;\">Learn more about how we strategically and specifically work to keep GatewayAPI + the SMS industry secure. \u003C/span>\u003C/p>\n","Kennet Darell Larsen",{"node":222},{"name":220},"Cybersecurity in the Messaging Industry and Our Strategic Response to Emerging 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