[{"data":1,"prerenderedAt":706},["ShallowReactive",2],{"post-how-to-use-ai-to-create-effective-sms-marketing-campaigns-en":3,"related-how-to-use-ai-to-create-effective-sms-marketing-campaigns-en":135,"nav-options-en":243,"footer-options-en":583},{"translated":4,"slug":13,"__typename":14,"id":15,"link":16,"featuredImage":17,"author":21,"title":33,"categories":34,"date":42,"excerpt":19,"postArticles":43,"seo":118},[5,9],{"slug":6,"locale":7},"saadan-kan-du-benytte-ai-til-at-skabe-effektive-sms-marketing-kampagner",{"locale":8},"da_DK",{"slug":10,"locale":11},"wie-man-ki-zur-erstellung-effektiver-sms-marketing-kampagnen-nutzt",{"locale":12},"de_DE","how-to-use-ai-to-create-effective-sms-marketing-campaigns","Post","cG9zdDoxNTI2NQ==","https://gatewayapi.com/blog/how-to-use-ai-to-create-effective-sms-marketing-campaigns/",{"node":18},{"altText":19,"mediaItemUrl":20,"sourceUrl":20},"","https://cms.gatewayapi.live/wp-content/uploads/2023/02/thumbnail-how_does_chat_gpt_work-feb_2023-800x600px@2x.jpg",{"node":22},{"name":23,"avatar":24,"description":27,"userOptions":28},"Morten Agerbæk Riber",{"url":25,"size":26},"https://secure.gravatar.com/avatar/edfc34d229987d7f987d2e2818a1d63ee18db366745779b58bdae3245067a71c?s=96&d=mm&r=g",96,"Online Marketing Manager",{"user":29},{"userAvatar":30},{"node":31},{"altText":19,"mediaItemUrl":32,"sourceUrl":32},"https://cms.gatewayapi.live/wp-content/uploads/2020/11/MR_250x250px.png","How to Use AI to Create Effective SMS Marketing Campaigns",{"nodes":35},[36,39],{"id":37,"name":38},"dGVybToxMzM=","AI",{"id":40,"name":41},"dGVybTo4OQ==","SMS marketing","2023-02-28T08:53:34",{"__typename":44,"listCover":45,"listText":47,"cover":48,"author":23,"content":51},"PostArticles",{"node":46},{"altText":19,"mediaItemUrl":20,"sourceUrl":20},"\u003Cp>Unlock the potential of AI in SMS marketing by optimizing your SMS campaigns with ChatGPT.\u003C/p>\n",{"node":49},{"altText":19,"mediaItemUrl":50,"sourceUrl":50},"https://cms.gatewayapi.live/wp-content/uploads/2023/02/hero-how_does_chat_gpt_work-feb_2023-1200x628px@2x.jpg",[52,55,57,59,61,68,70,72,76,78,80,84,86,88,92,94,96,100,102,104,108,110,112,116],{"__typename":53,"text":54},"PostArticlesContentTextLayout","\u003Cp>\u003Cspan style=\"font-weight: 400;\">AI is on the rise, and 2023 is predicted to be the year it makes its \u003C/span>\u003Ca href=\"https://www.forbes.com/sites/delltechnologies/2023/02/08/is-2023-the-year-of-ai-transformation/?sh=26695667c4b7\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"font-weight: 400;\">big breakthrough\u003C/span>\u003C/a>\u003Cspan style=\"font-weight: 400;\">. In late 2022, we already got a taste of it with OpenAI’s launch of \u003C/span>\u003Ca href=\"https://openai.com/blog/chatgpt/\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"font-weight: 400;\">ChatGPT\u003C/span>\u003C/a>\u003Cspan style=\"font-weight: 400;\">. In addition, last year many also had the pleasure of using OpenAI’s image generation tool, \u003C/span>\u003Ca href=\"https://openai.com/dall-e-2/\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"font-weight: 400;\">Dall-E\u003C/span>\u003C/a>.\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Below, we’ll go over how you can put ChatGPT to work to optimize your \u003C/span>\u003Ca href=\"https://gatewayapi.com/sms-marketing/\">\u003Cspan style=\"font-weight: 400;\">SMS marketing campaigns\u003C/span>\u003C/a>\u003Cspan style=\"font-weight: 400;\"> targeted to your customer club via copywriting and idea generation. We’re not quite there yet where it’s possible to uncritically copy/paste the content ChatGPT generates, but we’re not far from it. We therefore recommend that you always review the texts and revise them so that they are both quality-checked and fit your organization’s style and tone. \u003C/span>\u003C/p>\n",{"__typename":53,"text":56},"\u003Ch2>\u003Cstrong>How does ChatGPT work?\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">ChatGPT is a language model developed by OpenAI for the purpose of generating human-like texts. It was introduced in \u003C/span>\u003Cspan style=\"font-weight: 400;\">2018\u003C/span>\u003Cspan style=\"font-weight: 400;\"> under the name GPT-1 (Generative Pre-trained Transformer). It was then followed by GPT-2 in 2019, GPT-3 in 2020 and GPT-4 in 2023. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">When ChatGPT, which is a chat version of GPT-3, was launched in November 2022 it drew headlines worldwide as it has proven to be one of the most advanced and sophisticated language models today.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">ChatGPT is built to process sequences of words and understand their interrelationships. By using machine learning, ChatGPT has learned to predict the next words in a sentence and, on that basis, generate texts that appear incredibly convincing. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">ChatGPT has been trained on huge amounts of data and can understand the context and meaning of text it reads. This allows ChatGPT to generate text, within a defined framework, making it particularly useful for copywriting, as we will show below.\u003C/span>\u003C/p>\n",{"__typename":53,"text":58},"\u003Ch2>\u003Cstrong>Using ChatGPT to compose SMS marketing messages\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The examples are based on the fictional artisan coffee shop, The Coffee Connection, with a physical shop, event premises and webshop. In the examples we will work ourselves around all kinds of marketing copy about sales, special offers, events, customer feedback, abandoned cart and idea generation.\u003C/span>\u003C/p>\n",{"__typename":53,"text":60},"\u003Ch2>\u003Cstrong>Sale\u003C/strong>\u003C/h2>\n",{"__typename":62,"border":63,"widthInPercent":64,"image":65},"PostArticlesContentImageLayout",true,100,{"node":66},{"altText":19,"mediaItemUrl":67,"sourceUrl":67},"https://cms.gatewayapi.live/wp-content/uploads/2023/02/1-Sales.jpg",{"__typename":53,"text":69},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">In this example, we have asked ChatGPT to prepare five drafts that can be used to advertise special coffee offers. ChatGPT has managed to hit the right style and tone, which is cheerful and informal without coming across as over the top and frivolous.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">In the examples, ChatGPT has been good at staying within the character limit of 160 characters without us having to ask it to. Be aware, however, that when emojis are used in a text message, it switches to \u003C/span>\u003Ca href=\"https://gatewayapi.com/help-center/character-limit/\">\u003Cspan style=\"font-weight: 400;\">USC-2 encoding\u003C/span>\u003C/a>\u003Cspan style=\"font-weight: 400;\">, which causes the maximum length of a message to change from 160 to 70 characters. It’s up to you whether it’s worth the extra money to include emojis, or whether you think the text has enough punch without them. \u003C/span>\u003C/p>\n",{"__typename":53,"text":71},"\u003Ch2>\u003Cstrong>Abandoned cart\u003C/strong>\u003C/h2>\n",{"__typename":62,"border":63,"widthInPercent":64,"image":73},{"node":74},{"altText":19,"mediaItemUrl":75,"sourceUrl":75},"https://cms.gatewayapi.live/wp-content/uploads/2023/02/2-Abandoned-cart.jpg",{"__typename":53,"text":77},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">In the example above, we asked ChatGPT to generate messages to send to customers who have \u003C/span>\u003Ca href=\"https://gatewayapi.com/integrations/shopify/\">\u003Cspan style=\"font-weight: 400;\">abandoned their cart\u003C/span>\u003C/a>\u003Cspan style=\"font-weight: 400;\">, where we also asked ChatGPT to come up with ideas for the discount codes. \u003C/span>\u003C/p>\n",{"__typename":53,"text":79},"\u003Ch2>\u003Cstrong>Customer feedback\u003C/strong>\u003C/h2>\n",{"__typename":62,"border":63,"widthInPercent":64,"image":81},{"node":82},{"altText":19,"mediaItemUrl":83,"sourceUrl":83},"https://cms.gatewayapi.live/wp-content/uploads/2023/02/3-customer-feedback.jpg",{"__typename":53,"text":85},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">Here we have asked ChatGPT to come up with suggestions for SMS messages to send to customers and with a call for feedback. By using \u003C/span>\u003Ca href=\"https://gatewayapi.com/virtual-numbers/\">\u003Cspan style=\"font-weight: 400;\">virtual numbers and keywords\u003C/span>\u003C/a>\u003Cspan style=\"font-weight: 400;\">, you can enable two-way communication where the customer just needs to reply back with a number between 1 and 5. This makes it much more likely that the requested action will be carried out.\u003C/span>\u003C/p>\n",{"__typename":53,"text":87},"\u003Ch2>\u003Cstrong>Extraordinary offers\u003C/strong>\u003C/h2>\n",{"__typename":62,"border":63,"widthInPercent":64,"image":89},{"node":90},{"altText":19,"mediaItemUrl":91,"sourceUrl":91},"https://cms.gatewayapi.live/wp-content/uploads/2023/02/4.-Extraordinary-offer.jpg",{"__typename":53,"text":93},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">Here’s an example of messages you can send if you have something special you want to make sure your customers see. This also strengthens the bond between the webshop owner and the customers, as it allows customers to get access to an exclusive limited edition product before other customers also discover that it is in stock.\u003C/span>\u003C/p>\n",{"__typename":53,"text":95},"\u003Ch2>\u003Cstrong>Events\u003C/strong>\u003C/h2>\n",{"__typename":62,"border":63,"widthInPercent":64,"image":97},{"node":98},{"altText":19,"mediaItemUrl":99,"sourceUrl":99},"https://cms.gatewayapi.live/wp-content/uploads/2023/02/5-Event.jpg",{"__typename":53,"text":101},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">In this example, we are promoting an event where ChatGPT has managed to include all the details of our command within the 160 characters. It’s absolutely amazing to see the creativity and variety in the five examples, including its ability to select appropriate emojis. Definitely an upvote on that response.\u003C/span>\u003C/p>\n",{"__typename":53,"text":103},"\u003Ch2>\u003Cstrong>Idea generation\u003C/strong>\u003C/h2>\n",{"__typename":62,"border":63,"widthInPercent":64,"image":105},{"node":106},{"altText":19,"mediaItemUrl":107,"sourceUrl":107},"https://cms.gatewayapi.live/wp-content/uploads/2023/02/6-Idea-generation.jpg",{"__typename":53,"text":109},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">You can also take a step back in the process and simply ask ChatGPT to come up with ideas for events to be held in the store. Again, hats off to ChatGPT’s creativity and ability to come up with workable suggestions.\u003C/span>\u003C/p>\n",{"__typename":53,"text":111},"\u003Ch2>\u003Cstrong>Tips and tricks for using ChatGPT\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Read best practices on how to use ChatGPT optimally and learn more about the tools and advanced features that can also be used. \u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch3>\u003Cstrong>Best practices\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Be clear and specific in your questions and commands. The more specific you are, the more likely you are to get a useful answer.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Use correct grammar and spelling, as ChatGPT is better able to understand and respond to well-formed questions and commands.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">To ensure ChatGPT generates appropriate responses, provide sufficient context and information. This includes information about the topic, relevant background knowledge, and relevant details or preferences.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">To avoid ChatGPT becoming confused, avoid using too many questions or commands in a single message. Optimally, limit the number of queries or instructions per message and consider splitting them into separate messages.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Use ChatGPT as a tool, not as a substitute. ChatGPT can be incredibly useful, but it is important to remember that it is not a substitute for human expertise or judgment. Use ChatGPT as an assistant to supplement your own knowledge and research, rather than relying on it uncritically.\u003C/span>\u003C/li>\n\u003C/ul>\n\u003Cp> \u003C/p>\n\u003Ch3>\u003Cstrong>AIRPRM browser plugin\u003C/strong>\u003C/h3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">It is also possible to use the \u003C/span>\u003Ca href=\"https://www.aiprm.com/\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"font-weight: 400;\">AIPRM\u003C/span>\u003C/a>\u003Cspan style=\"font-weight: 400;\"> browser plugin, which offers a range of templates that can be used in SEO, marketing and copywriting. The templates contain a number of pre-configured commands where you often only need to insert a little bit of information. It is mainly used by SEO experts, but also has many templates available that can be used for writing SMS marketing texts or provide inspiration for them, especially those related to email marketing, where the results can be adapted to SMS.\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch3>\u003Cstrong>Advanced use\u003C/strong>\u003C/h3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">In the examples above, we have chosen to focus on relatively simple commands, where everything is included in one instruction for ChatGPT. However, you can also choose a more advanced use of ChatGPT, also referred to as “Prompt engineering” by some. Since the field is very new, there is not complete consensus on many of the terms related to AI tools. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Instead of one instruction, you can start out by sending instructions to ChatGPT over several messages, ending with a request that ChatGPT confirms that it understands the instructions. This may be useful if there are many instructions and a large context that ChatGPT needs to take into account. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">You can also choose to give ChatGPT an identity. This can particularly be relevant if you are producing descriptive texts where you want to appear as an authority in your field. Here, you can start out by telling ChatGPT that it has X number of years of experience in the field you are writing about, or hold a particular position, which can make ChatGPT’s answers more complex and comprehensive.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">If you want to take it a step further, it is also possible to ask ChatGPT/GPT-4 to create scripts that can be set up to handle specific tasks based on information in, say, a Google Sheets document. This may be relevant if you have tasks with a lot of repetition or you have a task that you would like to automate. For example, it would be possible to have ChatGPT prepare a script that can customize and personalize the SMS messages you send out based on the data you already have on each customer. However, That’s a topic for a whole other blog post.\u003C/span>\u003C/p>\n",{"__typename":62,"border":63,"widthInPercent":64,"image":113},{"node":114},{"altText":19,"mediaItemUrl":115,"sourceUrl":115},"https://cms.gatewayapi.live/wp-content/uploads/2021/05/global-sms-gatewayapi.jpg",{"__typename":53,"text":117},"\u003Ch2>\u003Cstrong>Global SMS Gateway\u003C/strong>\u003C/h2>\n\u003Cp>We have made it simple to implement SMS services into your business by offering some of the best prices worldwide as well as easy integration, world-class customer support, an intuitive interface and a rock-solid uptime of 99.99%. If you don’t have an account yet, you can create a FREE account in less than two minutes here: Go to \u003Ca href=\"https://onlinecity-id.io/gatewayapi/signup/?locale=en\">GatewayAPI\u003C/a> or contact \u003Ca href=\"mailto:sales@gatewayapi.com\" target=\"_blank\" rel=\"noopener\">sales@gatewayapi.com\u003C/a>.\u003C/p>\n",{"metaDesc":119,"metaKeywords":19,"metaRobotsNofollow":120,"metaRobotsNoindex":121,"opengraphAuthor":19,"opengraphDescription":119,"opengraphImage":122,"opengraphTitle":33,"opengraphType":123,"opengraphUrl":16,"readingTime":124,"title":33,"twitterDescription":19,"twitterTitle":19,"twitterImage":125,"opengraphModifiedTime":126,"opengraphPublishedTime":127,"opengraphPublisher":128,"opengraphSiteName":129,"focuskw":19,"canonical":16,"breadcrumbs":130},"Unlock the potential of AI in SMS marketing by optimizing your SMS campaigns with ChatGPT. Learn more →","follow","index",{"mediaItemUrl":20},"article",0,null,"2026-02-10T12:23:21+00:00","2023-02-28T07:53:34+00:00","https://www.facebook.com/gatewayapi/","GatewayAPI",[131,134],{"url":132,"text":133},"https://gatewayapi.com/","Home",{"url":16,"text":33},[136,163,188,212],{"translated":137,"slug":144,"id":145,"link":146,"postArticles":147,"author":153,"title":155,"categories":156,"date":162,"excerpt":19},[138,141],{"slug":139,"locale":140},"surveys-via-sms-din-vej-til-gladere-kunder",{"locale":8},{"slug":142,"locale":143},"umfragen-per-sms-ihr-shortcut-zu-zufriedeneren-kunden",{"locale":12},"surveys-via-sms-your-shortcut-to-happier-customers","cG9zdDoyMDYxOQ==","https://gatewayapi.com/blog/surveys-via-sms-your-shortcut-to-happier-customers/",{"listCover":148,"listText":151,"author":152},{"node":149},{"altText":19,"mediaItemUrl":150,"sourceUrl":150},"https://cms.gatewayapi.live/wp-content/uploads/2024/08/thumbnail-customer_survey-aug_2024-800x600px@2x.jpg","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Learn how SMS-based surveys can help companies improve their customer experience and drive growth.\u003C/span>\u003C/p>\n","Mette Fjeldhoff",{"node":154},{"name":152},"Surveys via SMS: Your Shortcut to Happier Customers",{"nodes":157},[158,161],{"id":159,"name":160},"dGVybToyMA==","Business",{"id":40,"name":41},"2024-08-14T13:47:23",{"translated":164,"slug":171,"id":172,"link":173,"postArticles":174,"author":180,"title":182,"categories":183,"date":187,"excerpt":19},[165,168],{"slug":166,"locale":167},"saadan-implementerer-du-sms-i-din-black-friday-marketingstrategi",{"locale":8},{"slug":169,"locale":170},"wie-sie-sms-in-ihre-black-friday-marketingstrategie-einbinden",{"locale":12},"how-to-implement-sms-in-your-black-friday-marketing-strategy","cG9zdDoxODk3NQ==","https://gatewayapi.com/blog/how-to-implement-sms-in-your-black-friday-marketing-strategy/",{"listCover":175,"listText":178,"author":179},{"node":176},{"altText":19,"mediaItemUrl":177,"sourceUrl":177},"https://cms.gatewayapi.live/wp-content/uploads/2023/09/thumbnail-SMS_in_your_black_friday_marketing-oct_2023-800x600px@2x.jpg","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Black Friday is the Olympian of retail events. Learn strategies to maximize your profits on the big shopping day via SMS marketing. \u003C/span>\u003C/p>\n","Morten Agerbæk Riber & Mette Fjeldhoff",{"node":181},{"name":23},"How to Implement SMS in Your Black Friday Marketing Strategy",{"nodes":184},[185,186],{"id":159,"name":160},{"id":40,"name":41},"2023-09-29T12:59:18",{"translated":189,"slug":196,"id":197,"link":198,"postArticles":199,"author":204,"title":206,"categories":207,"date":211,"excerpt":19},[190,193],{"slug":191,"locale":192},"staa-staerkt-i-2023-med-disse-fem-sms-marketing-trends",{"locale":8},{"slug":194,"locale":195},"mit-diesen-fuenf-sms-marketing-trends-stehen-sie-auch-2023-stark-da",{"locale":12},"boost-your-business-in-2023-with-these-five-sms-marketing-trends","cG9zdDoxNTQ1Mw==","https://gatewayapi.com/blog/boost-your-business-in-2023-with-these-five-sms-marketing-trends/",{"listCover":200,"listText":203,"author":152},{"node":201},{"altText":19,"mediaItemUrl":202,"sourceUrl":202},"https://cms.gatewayapi.live/wp-content/uploads/2023/03/thumbnail-sms_marketing_trends-mar_2023-800x600px@2x.jpg","\u003Cp>SMS marketing is one of the most effective and reliable ways to reach customers. Learn about five effective trends.\u003C/p>\n",{"node":205},{"name":152},"Boost Your Business in 2023 With These Five SMS Marketing Trends",{"nodes":208},[209,210],{"id":159,"name":160},{"id":40,"name":41},"2023-03-20T15:41:40",{"translated":213,"slug":220,"id":221,"link":222,"postArticles":223,"author":229,"title":232,"categories":233,"date":242,"excerpt":19},[214,217],{"slug":215,"locale":216},"send-sms-marketing-beskeder-direkte-via-din-browser",{"locale":8},{"slug":218,"locale":219},"senden-sie-sms-marketingnachrichten-direkt-ueber-ihren-browser",{"locale":12},"send-sms-marketing-messages-directly-from-your-browser","cG9zdDoxMDAwOA==","https://gatewayapi.com/blog/send-sms-marketing-messages-directly-from-your-browser/",{"listCover":224,"listText":227,"author":228},{"node":225},{"altText":19,"mediaItemUrl":226,"sourceUrl":226},"https://cms.gatewayapi.live/wp-content/uploads/2022/02/thumbnail-quick_send_relationcity-februar_2022-800x600px-scaled.jpg","\u003Cp>Send SMS marketing messages and SMS communication directly from your browser via our sister platform RelationCity.\u003C/p>\n","Morten Skyt",{"node":230},{"name":231},"Morten Skyt Eriksen","Send SMS Marketing Messages Directly from Your Browser",{"nodes":234},[235,238,241],{"id":236,"name":237},"dGVybTo5MQ==","Omnichannel",{"id":239,"name":240},"dGVybTo5MA==","RelationCity",{"id":40,"name":41},"2022-02-07T17:58:17",[244,457,563,580],{"__typename":245,"active":63,"hasSubmenu":63,"link":246,"menuClass":249,"submenuLinks":251},"OptionsGwMenuItems",{"target":125,"title":247,"url":248},"Services","#",[250],"services",[252,268,280,293,305,318,330,342,355,367,379,391,403,411,424,436,448],{"description":253,"column":254,"label":125,"labelColor":256,"title":125,"type":258,"video":125,"visibleOn":260,"subLinks":125,"link":262,"icon":265},"Learn more about the EU setup where hosting and ownership are entirely within the 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