[{"data":1,"prerenderedAt":694},["ShallowReactive",2],{"post-25-aar-med-onlinecity-io-vigtige-lektioner-i-digital-innovation-da":3,"related-25-aar-med-onlinecity-io-vigtige-lektioner-i-digital-innovation-da":87,"nav-options-da":246,"footer-options-da":576},{"translated":4,"slug":13,"__typename":14,"id":15,"link":16,"featuredImage":17,"author":21,"title":33,"categories":34,"date":39,"excerpt":19,"postArticles":40,"seo":68},[5,9],{"slug":6,"locale":7},"celebrating-25-years-of-onlinecity-io-important-lessons-in-digital-innovation",{"locale":8},"en_US",{"slug":10,"locale":11},"25-jahre-onlinecity-io-wichtige-lehren-fuer-die-digitale-innovation",{"locale":12},"de_DE","25-aar-med-onlinecity-io-vigtige-lektioner-i-digital-innovation","Post","cG9zdDoyMDE5NA==","https://gatewayapi.com/da/blog/25-aar-med-onlinecity-io-vigtige-lektioner-i-digital-innovation/",{"node":18},{"altText":19,"mediaItemUrl":20,"sourceUrl":20},"","https://cms.gatewayapi.live/wp-content/uploads/2024/05/thumbnail-celebrate_25years_of_onlinecity-may_2024-800x600px-DK.jpg",{"node":22},{"name":23,"avatar":24,"description":27,"userOptions":28},"Thomas Hofmann",{"url":25,"size":26},"https://secure.gravatar.com/avatar/9051ad9569eb1da28de8c8dbbc8a702880f9e2c9ec5d77ed56fce9dd4ed52c56?s=96&d=mm&r=g",96,"Founder and Co-owner",{"user":29},{"userAvatar":30},{"node":31},{"altText":19,"mediaItemUrl":32,"sourceUrl":32},"https://cms.gatewayapi.live/wp-content/uploads/2023/03/TH_2023_250x250px.png","25 år med ONLINECITY.IO: Vigtige lektioner i digital innovation",{"nodes":35},[36],{"id":37,"name":38},"dGVybToyMQ==","Business","2024-05-16T11:50:35",{"__typename":41,"listCover":42,"listText":44,"cover":45,"author":48,"content":49},"PostArticles",{"node":43},{"altText":19,"mediaItemUrl":20,"sourceUrl":20},"\u003Cp>ONLINECITY.IO, GatewayAPIs moderselskab, blev grundlagt for 25 år siden. Læs mere om historien samt de bærende principper, som har været med til at forme virksomheden siden starten.\u003C/p>\n",{"node":46},{"altText":19,"mediaItemUrl":47,"sourceUrl":47},"https://cms.gatewayapi.live/wp-content/uploads/2024/05/hero-celebrate_25years_of_onlinecity-may_2024-1200x628px-DK.jpg","Thomas Hofmann, Birol Altinok and Martin Pløger",[50,53,55,62,64,66],{"__typename":51,"text":52},"PostArticlesContentTextLayout","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Tro det eller ej – vi har været i branchen i 25 år i år! Det var tilbage i 1999, at vores grundlæggere tog de første skridt for ONLINECITY.IO og startede den rejse, der skulle føre os til, hvor vi er i dag – et kvart århundrede med innovation, udfordringer og succeser senere.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Denne særlige lejlighed giver os en unik mulighed for at se tilbage på de vigtigste øjeblikke i vores historie indtil nu samt de erfaringer, vi har gjort os, så du også kan lære af vores oplevelser.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Så grib muligheden for at lære os bedre at kende og få værdifuld indsigt i, hvad der har formet vores rejse – og hvad der har gjort os klar til at tackle de næste 25 år!\u003C/span>\u003C/p>\n",{"__typename":51,"text":54},"\u003Ch2>\u003Cstrong>Vores historie – fra begyndelsen til i dag\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">I slutningen af 90’erne, da internettet var ved at finde sit fodfæste, delte Thomas Hofmann og Ulrik Hoffmann en vision – et digitalt univers, hvor online shopping og connectivity ændrede normen. Drevet af deres fascination af nye teknologier kastede de sig ud på en rejse for at skabe noget ekstraordinært sammen.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Men innovation er ikke gratis: For at finansiere deres digitale drømme startede Thomas og Ulrik et håndværkerfirma, TrioGulve ApS. Det betød, at deres dage blev brugt på fysisk arbejde, mens aftenerne gik med at udvikle deres idé. Så mellem 1995 og 1999, bevæbnet med beslutsomhed og en håndfuld programmører, som de havde rekrutteret, lagde de fundamentet for det, der skulle blive til ONLINECITY.IO. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Gennembruddet kom, da de introducerede et kundeklubsystem, der udnyttede SMS’ens enkelhed og effektivitet. Denne succeshistorie startede med Jensens Bøfhus, hvor en overvældende kunderespons bekræftede deres vision.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Efterhånden som SMS-projekterne blomstrede, udviklede ONLINECITY.IO sig og gik fra at være et digitalt bureau til en platformsvirksomhed. I 2012 skiftede fokus til at udvikle GatewayAPI. I de følgende år oplevede vi en eksponentiel vækst, og GatewayAPI blev et kendt navn inden for messaging-løsninger.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Siden da har ONLINECITY.IO fortsat med at udvide sine horisonter med NexCon.io, der kom til verden i 2019, og RelationCity, der så dagens lys i 2021. Med denne serviceportefølje arbejder ONLINECITY.IO kontinuerligt på at gøre teknologibaseret kommunikation let for alle – og vores iværksætterånd har været kernen i rejsen både før og nu, og den vil blive ved med at være det i fremtiden.\u003C/span>\u003C/p>\n",{"__typename":56,"border":57,"widthInPercent":58,"image":59},"PostArticlesContentImageLayout",true,100,{"node":60},{"altText":19,"mediaItemUrl":61,"sourceUrl":61},"https://cms.gatewayapi.live/wp-content/uploads/2024/05/hero-four_core_company_values-may_2024-1200x628px-DK.jpg",{"__typename":51,"text":63},"\u003Ch2>\u003Cstrong>Fire centrale principper, der har formet ONLINECITY.IO\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">En af de ting, vi har lært undervejs, er, at brancheekspertise og innovativ teknologi ikke er nok i sig selv til at skabe succes. I stedet er det vigtigt at have virksomhedsværdier, som kan fungere som guidelines i beslutningsprocesser og i firmaets interaktion internt og med kunder.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Så i løbet af de sidste 25 år har vores egne principper taget form, og vi vil gerne benytte lejligheden til at fortælle jer om den business-tilgang, der får os til at fortsætte med at trives i nutidens konkurrenceprægede miljø.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Vi kalder det SAIL-filosofien: Simplicitet, Ambition, Inklusion og Loyalitet. Nedenfor gennemgår vi hvert enkelt aspekt, samt hvordan det former vores produkter.\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch3>\u003Cspan style=\"font-weight: 400; color: #27abfa;\">\u003Cstrong>Simplicitet\u003C/strong>\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Den teknologiske verden er kompleks, så det er vigtigt for vores forretning at nedbryde komplicerede problemer til simple, overskuelige løsninger. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Simplicitet er dog ikke kun vigtigt i forbindelse med problemløsning, for det er også vigtigt i de løsninger, vi skaber til vores kunder – vi stræber altid efter at gøre vores produkter så enkle som muligt samt at sikre, at dashboards er intuitive og nemme at bruge, selv om de har avancerede funktioner.\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch3>\u003Cspan style=\"font-weight: 400; color: #27abfa;\">\u003Cstrong>Ambition\u003C/strong>\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">For os er ambition ikke bare endnu et buzzword, men betyder i stedet, at vi ønsker at være ambitiøse på vores kunders vegne såvel som på vores egne. Det handler om at give plads til regelmæssigt at spørge os selv “Hvordan kan vi gøre det bedre og være mere effektive?”.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Vi ønsker hele tiden at forbedre os og levere de bedst mulige løsninger til vores kunder, og derfor er det ekstremt vigtigt for os at være ambitiøse.\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch3>\u003Cspan style=\"font-weight: 400; color: #27abfa;\">\u003Cstrong>Inklusion\u003C/strong>\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Men hvordan finder man frem til de bedst mulige løsninger? For os handler det om at lytte aktivt, respektere forskelligartede synspunkter og fremme en åben udveksling af ideer på tværs af teamet – og det er derfor, vi fokuserer på inklusion. Ved at værdsætte alle teammedlemmers input skaber vi en rigere og mere kreativ arbejdsplads, hvor gensidig respekt er i fokus.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Et af de steder, hvor vi især fremmer inklusion, er på vores innovationsdage, som du kan læse mere om længere nede.\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch3>\u003Cspan style=\"font-weight: 400; color: #27abfa;\">\u003Cstrong>Loyalitet\u003C/strong>\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Og endelig er vi af den opfattelse, at en virksomhed ikke er noget uden loyalitet, så vi bestræber os på at værdsætte loyalitet og gengælde den, hvilket betyder, at vi anerkender og gengælder den tillid, det engagement og den pålidelighed, som vores medarbejdere og kunder udviser.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Vi forsøger især at honorere vores kunders loyalitet ved at sikre, at vi altid tilbyder de bedste løsninger til dem, der bruger vores tjenester.\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch3>\u003Cspan style=\"font-weight: 400; color: #27abfa;\">\u003Cstrong>Værdier former fremtiden for vores virksomhed\u003C/strong>\u003C/span>\u003C/h3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Blandt ovenstående og mange andre erfaringer er den vigtigste måske denne: Vi vil aldrig holde op med at lære. Vores nysgerrighed og åbenhed over for ny viden er afgørende for vores evne til at forny os og forblive relevante.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">At indarbejde disse værdier i vores daglige forretningspraksis har ikke kun forbedret vores operationelle effektivitet, men også vores virksomhedskultur. Når vi hos ONLINECITY.IO fortsætter med at navigere på vores rejse, forbliver vores SAIL-værdier centrale for vores strategi, hvilket får os til at levere høj værdi til vores kunder og bevare vores konkurrencefordel.\u003C/span>\u003C/p>\n",{"__typename":51,"text":65},"\u003Ch2>\u003Cstrong>En innovationsfremmende kultur – vores praksis\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Innovation og iværksætteri er to ekstremt centrale praksisser, som har formet vores virksomhed lige fra starten og vil fortsætte i fremtiden. Men at opretholde en innovationskultur kræver mere end bare at tale om det – det kræver en dedikeret indsats og en kontinuerlig strøm af friske ideer.\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n\u003Ch3>\u003Cstrong>Her er to metoder, som vi bruger til at fremme innovation:\u003C/strong>\u003C/h3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Først og fremmest følger vi en agil scrum-tilgang til planlægning af vores projekter – det betyder, at alle i virksomheden er involveret i planlægningsfasen for hver tremåneders periode, vi arbejder i, og at vi holder alle vores projekter og deres fremskridt tilgængelige, så vores kolleger kan se dem. I hele vores planlægningsfase har alle mulighed for at komme med idéer, og hvert team får mulighed for at komme med input til deadlines og opdeling af projekterne. Desuden foretager vi en tillidsafstemning for at sikre, at vores teams er tilfredse med de kommende planer.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">For det andet afsætter vi tid specifikt til innovation – ud over den grundlæggende innovative tid i teamene har vi hele innovationsdage, hvor vores teams får mulighed for at dykke ned i emner efter eget valg og interesse. Slutresultaterne dækker alt fra fantastiske soloprojekter til spændende samarbejder på tværs af teams, som ellers ville være svære at få ind i dagsordenen.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Vi tror på, at det at være innovativ og aldrig miste den nysgerrighed, vi har haft lige fra begyndelsen, er måden at tilpasse sin virksomhed på over tid og forblive relevant i fremtiden. I årenes løb har vi lært, at forandringer ikke kun er uundgåelige, men også nødvendige. Vi har tilpasset os teknologiske fremskridt og skiftende markedsforhold ved at være proaktive og fleksible.\u003C/span>\u003C/p>\n",{"__typename":51,"text":67},"\u003Ch2>\u003Cstrong>Følg vores rejse fremover\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Vi er så stolte over at kunne fejre vores 25-års jubilæum, og vi er meget taknemmelige for de mennesker, oplevelser og erfaringer, der har formet vores rejse indtil nu.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Hvis du vil følge vores rejse fremover og få mere indsigt i vores firma, opfordrer vi dig til at følge os på \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/onlinecity/\">\u003Cspan style=\"font-weight: 400;\">de sociale medier\u003C/span>\u003C/a>\u003Cspan style=\"font-weight: 400;\">, hvor vi fortsat vil dele flere historier, indsigter og fejringer af milepæle. Bliv en del af vores fællesskab, og lad os skabe fremtiden sammen!\u003C/span>\u003C/p>\n",{"metaDesc":69,"metaKeywords":19,"metaRobotsNofollow":70,"metaRobotsNoindex":71,"opengraphAuthor":19,"opengraphDescription":72,"opengraphImage":73,"opengraphTitle":33,"opengraphType":74,"opengraphUrl":16,"readingTime":75,"title":76,"twitterDescription":19,"twitterTitle":19,"twitterImage":77,"opengraphModifiedTime":78,"opengraphPublishedTime":79,"opengraphPublisher":80,"opengraphSiteName":81,"focuskw":19,"canonical":16,"breadcrumbs":82},"ONLINECITY.IO, GatewayAPIs moderselskab, blev grundlagt for 25 år siden. Læs mere om historien samt de bærende principper.","follow","index","Tro det eller ej - vi har været i branchen i 25 år i år! Det var tilbage i 1999, at vores grundlæggere tog de første skridt for ONLINECITY.IO",{"mediaItemUrl":47},"article",1,"25 år med ONLINECITY.IO: Vigtige lektioner i digital innovation - GatewayAPI",null,"2026-02-11T11:57:14+00:00","2024-05-16T10:50:35+00:00","https://www.facebook.com/gatewayapi/","GatewayAPI",[83,86],{"url":84,"text":85},"https://gatewayapi.com/da/","Home",{"url":16,"text":33},[88,115,140,166,194,219],{"translated":89,"slug":96,"id":97,"link":98,"postArticles":99,"author":105,"title":107,"categories":108,"date":114,"excerpt":19},[90,93],{"slug":91,"locale":92},"everything-you-need-to-know-about-rcs-registration-and-agent-management",{"locale":8},{"slug":94,"locale":95},"alles-was-sie-ueber-die-rcs-registrierung-und-die-verwaltung-von-agenten-wissen-muessen",{"locale":12},"alt-du-skal-vide-om-rcs-registrering-og-agent-haandtering","cG9zdDoyMzQwOA==","https://gatewayapi.com/da/blog/alt-du-skal-vide-om-rcs-registrering-og-agent-haandtering/",{"listCover":100,"listText":103,"author":104},{"node":101},{"altText":19,"mediaItemUrl":102,"sourceUrl":102},"https://cms.gatewayapi.live/wp-content/uploads/2026/02/2025_12_18-GatewayAPI-Blogpost-RCS_registration_agent_managment-Thumbnail-DK@2x.jpg","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Få et indblik i processen med at komme i gang med \u003C/span>\u003Cspan style=\"font-weight: 400;\">RCS business messaging\u003C/span>\u003Cspan style=\"font-weight: 400;\">, herunder registrering af en såkaldt ‘RCS agent’, som er et krav inden man kan sende RCS-beskeder.\u003C/span>\u003C/p>\n","Mathias Bork Knudsen",{"node":106},{"name":104},"Alt du skal vide om RCS-registrering og agent-håndtering",{"nodes":109},[110,111],{"id":37,"name":38},{"id":112,"name":113},"dGVybTo2OQ==","RCS","2025-12-18T13:06:39",{"translated":116,"slug":123,"id":124,"link":125,"postArticles":126,"author":132,"title":135,"categories":136,"date":139,"excerpt":19},[117,120],{"slug":118,"locale":119},"reduce-no-shows-in-the-healthcare-industry-with-sms-and-behavioral-principles",{"locale":8},{"slug":121,"locale":122},"reduzieren-sie-die-zahl-der-nicht-erschienenen-patienten-im-gesundheitswesen-mit-sms-und-verhaltensprinzipien",{"locale":12},"reducer-udeblivelser-i-sundhedssektoren-med-sms-og-adfaerdsdesign","cG9zdDoyMTU0Mw==","https://gatewayapi.com/da/blog/reducer-udeblivelser-i-sundhedssektoren-med-sms-og-adfaerdsdesign/",{"listCover":127,"listText":130,"author":131},{"node":128},{"altText":19,"mediaItemUrl":129,"sourceUrl":129},"https://cms.gatewayapi.live/wp-content/uploads/2025/05/2025_23_05-GatewayAPI-Blogpost-reduce_no_shows_healthcare_industry-thumbnail@2x.jpg","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Udeblivelser er et stort problem i sundhedssektoren, hvilket har konsekvenser for både patienter og sundhedsudbydere.\u003C/span>\u003C/p>\n","Morten Riber",{"node":133},{"name":134},"Morten Agerbæk Riber","Reducér udeblivelser i sundhedssektoren med SMS og adfærdsdesign",{"nodes":137},[138],{"id":37,"name":38},"2025-05-23T08:35:10",{"translated":141,"slug":148,"id":149,"link":150,"postArticles":151,"author":156,"title":158,"categories":159,"date":165,"excerpt":19},[142,145],{"slug":143,"locale":144},"telenor-introduces-tiered-sms-pricing-in-norway-and-denmark-what-does-this-mean-for-you",{"locale":8},{"slug":146,"locale":147},"telenor-fuehrt-differenzierte-sms-preise-in-norwegen-und-daenemark-ein-was-bedeutet-das-fuer-sie",{"locale":12},"telenor-indfoerer-differentierede-sms-priser-i-norge-og-danmark-hvad-betyder-det-for-dig","cG9zdDoyMTI5Ng==","https://gatewayapi.com/da/blog/telenor-indfoerer-differentierede-sms-priser-i-norge-og-danmark-hvad-betyder-det-for-dig/",{"listCover":152,"listText":155,"author":104},{"node":153},{"altText":19,"mediaItemUrl":154,"sourceUrl":154},"https://cms.gatewayapi.live/wp-content/uploads/2025/01/2025_01_29-GatewayAPI-Blogpost-SMS_pricing_in_dorway_and_denmark_v2-thumbnail@2x.jpg","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Bliv klogere på Telenors nye prisstruktur i Norge og Danmark, som især påvirker internationale Sender ID’er. \u003C/span>\u003C/p>\n",{"node":157},{"name":104},"Telenor indfører differentierede SMS priser i Norge og Danmark – hvad betyder det for dig?",{"nodes":160},[161,162],{"id":37,"name":38},{"id":163,"name":164},"dGVybTo1OQ==","Traffic","2025-01-29T12:24:05",{"translated":167,"slug":174,"id":175,"link":176,"postArticles":177,"author":183,"title":185,"categories":186,"date":193,"excerpt":19},[168,171],{"slug":169,"locale":170},"global-partnerships-the-key-to-gatewayapis-success",{"locale":8},{"slug":172,"locale":173},"globale-partnerschaften-der-schluessel-zum-erfolg-von-gatewayapi",{"locale":12},"globale-partnerskaber-noeglen-til-gatewayapis-succes","cG9zdDoyMDk5MA==","https://gatewayapi.com/da/blog/globale-partnerskaber-noeglen-til-gatewayapis-succes/",{"listCover":178,"listText":181,"author":182},{"node":179},{"altText":19,"mediaItemUrl":180,"sourceUrl":180},"https://cms.gatewayapi.live/wp-content/uploads/2024/11/thumbnail-global_partners_wwc24-nov_2024-illustrated-800x600px@2x-1.jpg","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Få indblik i, hvordan GatewayAPI kombinerer globale forbindelser og lokal ekspertise for at levere pålidelig kommunikation på verdensplan. \u003C/span>\u003C/p>\n","Mathias Bork Knudsen & Madss Storm Hansen",{"node":184},{"name":104},"Globale partnerskaber: Nøglen til GatewayAPIs 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