[{"data":1,"prerenderedAt":702},["ShallowReactive",2],{"post-saadan-implementerer-du-sms-i-din-black-friday-marketingstrategi-da":3,"related-saadan-implementerer-du-sms-i-din-black-friday-marketingstrategi-da":98,"nav-options-da":254,"footer-options-da":584},{"translated":4,"slug":13,"__typename":14,"id":15,"link":16,"featuredImage":17,"author":21,"title":33,"categories":34,"date":42,"excerpt":19,"postArticles":43,"seo":81},[5,9],{"slug":6,"locale":7},"how-to-implement-sms-in-your-black-friday-marketing-strategy",{"locale":8},"en_US",{"slug":10,"locale":11},"wie-sie-sms-in-ihre-black-friday-marketingstrategie-einbinden",{"locale":12},"de_DE","saadan-implementerer-du-sms-i-din-black-friday-marketingstrategi","Post","cG9zdDoxODk5Nw==","https://gatewayapi.com/da/blog/saadan-implementerer-du-sms-i-din-black-friday-marketingstrategi/",{"node":18},{"altText":19,"mediaItemUrl":20,"sourceUrl":20},"","https://cms.gatewayapi.live/wp-content/uploads/2023/09/thumbnail-SMS_in_your_black_friday_marketing-oct_2023-800x600px@2x.jpg",{"node":22},{"name":23,"avatar":24,"description":27,"userOptions":28},"Morten Agerbæk Riber",{"url":25,"size":26},"https://secure.gravatar.com/avatar/edfc34d229987d7f987d2e2818a1d63ee18db366745779b58bdae3245067a71c?s=96&d=mm&r=g",96,"Online Marketing Manager",{"user":29},{"userAvatar":30},{"node":31},{"altText":19,"mediaItemUrl":32,"sourceUrl":32},"https://cms.gatewayapi.live/wp-content/uploads/2020/11/MR_250x250px.png","Sådan implementerer du SMS i din Black Friday-marketingstrategi",{"nodes":35},[36,39],{"id":37,"name":38},"dGVybToyMQ==","Business",{"id":40,"name":41},"dGVybTo5NA==","SMS marketing","2023-09-29T12:59:18",{"__typename":44,"listCover":45,"listText":47,"cover":48,"author":51,"content":52},"PostArticles",{"node":46},{"altText":19,"mediaItemUrl":20,"sourceUrl":20},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">Kampen om kunderne til Black Friday er hård. Lær strategier til at maksimere din fortjeneste på den store shoppingdag via SMS-marketing. \u003C/span>\u003C/p>\n",{"node":49},{"altText":19,"mediaItemUrl":50,"sourceUrl":50},"https://cms.gatewayapi.live/wp-content/uploads/2023/09/hero-SMS_in_your_black_friday_marketing-oct_2023-1200x628px@2x.jpg","Morten Agerbæk Riber & Mette Fjeldhoff",[53,56,58,60,67,69,71,73,75,79],{"__typename":54,"text":55},"PostArticlesContentTextLayout","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Black Friday er efterhånden en olympisk begivenhed i detailhandlen, hvor virksomhederne kæmper om de tilbudshungrende forbrugeres opmærksomhed. I den digitale tidsalder har slagmarken udvidet sig til flere onlinekanaler, hvor det gælder om at være 100-meter mester i sociale medier, email marketing, CRO, UX og omnichannel salgsstrategier. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Og ja, i nutidens digitale landskab kan SMS-teknologien let blive overset. Men visse klassikere bevarer deres værdi uafhængig af trends og teknologiske fremskridt.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">I 2022 løb Black Friday salget op i hele \u003C/span>\u003Ca href=\"https://www.salesforce.com/news/press-releases/2022/11/29/cyber-week-2022/\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"font-weight: 400;\">65,3 milliarder dollars\u003C/span>\u003C/a>\u003Cspan style=\"font-weight: 400;\"> på verdensplan (3,5% stigning fra året inden) – selvom det gik lidt tilbage i Danmark pga. corona og energikrisen. Ikke desto mindre skal du selvfølgelig også have din bid af kagen. Så hvordan kan du helt præcist udnytte SMS-marketing til at maksimere din andel af Black Friday salget? \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Læs videre for at dykke længere ned i mekanikken bag SMS-marketing og få konkrete forslag til, hvordan SMS kan bruges som en del af din Black Friday-marketingstrategi.\u003C/span>\u003C/p>\n",{"__typename":54,"text":57},"\u003Ch2>\u003Cstrong>Hvorfor skal du bruge SMS-marketing?\u003C/strong>\u003C/h2>\n\u003Cp>Fem gode grunde:\u003C/p>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">SMS har en åbningsrate på næsten 98%, hvilket er langt bedre end andre medier.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">SMS-beskeder læses ofte inden for få minutter, hvilket gør det til et oplagt medie til tidsfølsomme kampagner.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">SMS giver mulighed for at sende personaliserede beskeder, hvilket øger forbrugernes engagement.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Udsendelse af SMS-beskeder er ofte mere omkostningseffektivt end traditionelle markedsføringsmetoder.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Den gennemsnitlige klikrate er blevet målt til ca. 19% for denne specifikke brug af SMS, hvilket er imponerende højt! \u003C/span>\u003C/li>\n\u003C/ul>\n",{"__typename":54,"text":59},"\u003Ch2>\u003Cstrong>Udarbejd din SMS-marketingstrategi til Black Friday\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cb>\u003Cspan style=\"color: #27abfa;\">Trin 1: Segmenter din målgruppe\u003C/span>\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Ikke alle kunder er ens. Segmentering af din målgruppe baseret på adfærd, placering eller tidligere købshistorik giver mulighed for målrettede budskaber.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>\u003Cspan style=\"color: #27abfa;\">Trin 2: Varm kunderne op\u003C/span>\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Sørg for at varme dine kunder op inden det store udsalg. Brug SMS-marketing i dagene op til udsalget med information om, hvilke tilbud og hvor store tilbud de kan forvente. Data fra \u003C/span>\u003Ca href=\"https://trends.google.com/trends/explore?q=black%20friday&hl=da\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"font-weight: 400;\">Google Trends\u003C/span>\u003C/a>\u003Cspan style=\"font-weight: 400;\"> viser, at folk allerede begynder at søge efter Black Friday-tilbud i midten af oktober, hvorefter søgevolumen stiger markant i løbet af november.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>\u003Cspan style=\"color: #27abfa;\">Trin 3: Personliggørelse\u003C/span>\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Personalisering kan resultere i højere engagement. Brug kundens navn, og tilbyd skræddersyede tilbud, når det er muligt.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>\u003Cspan style=\"color: #27abfa;\">Trin 4: Inkluder links\u003C/span>\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Inkluder links i SMS-beskeden, der gør det nemt for modtagerne at klikke på linket for at se særlige tilbud og kampagner. \u003C/span>\u003C/p>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Husk at få alle links \u003C/span>\u003Ca href=\"https://gatewayapi.com/help-center/url-whitelisting/\">\u003Cspan style=\"font-weight: 400;\">whitelisted\u003C/span>\u003C/a>\u003Cspan style=\"font-weight: 400;\"> på forhånd for at sikre, at dine SMS-beskeder ikke bliver blokeret. Foretag også gerne test op i god tid, så du sikrer, at alt kører, som det skal på den store dag.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>\u003Cspan style=\"color: #27abfa;\">Trin 5: Tydelig CTA (opfordring til handling)\u003C/span>\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">En vag besked kan være forvirrende. Vær direkte om, hvilken handling du vil have modtageren til at foretage.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>\u003Cspan style=\"color: #27abfa;\">Trin 6: Test og analysér\u003C/span>\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Udfør A/B-tests på forskellige elementer, herunder timing, indhold og CTA’er. Brug analyseværktøjer til at måle performance og justere din strategi løbende.\u003C/span>\u003C/p>\n",{"__typename":61,"border":62,"widthInPercent":63,"image":64},"PostArticlesContentImageLayout",true,100,{"node":65},{"altText":19,"mediaItemUrl":66,"sourceUrl":66},"https://cms.gatewayapi.live/wp-content/uploads/2023/09/creative_ideas_black_friday_marketing-oct_2023-1200x628px@2x.jpg",{"__typename":54,"text":68},"\u003Ch2>\u003Cstrong>Kreative ideer til SMS-marketingkampagner\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cb>Tidsbegrænsede tilbud\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Skab en følelse af, at det haster, ved at skrive, at et udsalg slutter på et bestemt tidspunkt. Normalt ved midnat i forbindelse med Black Friday.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>Skattejagt\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Brug SMS til at sende ledetråde, der fører kunderne til særlige tilbud på din hjemmeside, som er gemt på undersider og venter på at blive fundet af dine mest loyale kunder.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>Social proof\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Del opdateringer om varer der i begrænset lager, eller hvor mange der har købt en bestemt vare.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>Pakketilbud\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Send eksklusive pakketilbud, som kun er tilgængelige for SMS-abonnenter.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>Knaphed\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Giv kunderne besked, når et produkt, som de har vist interesse for, er ved at være udsolgt. Det øger sandsynligheden for impulskøb.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>Tidlig adgang\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Giv SMS-abonnenter tidlig adgang til Black Friday-tilbud. En følelse af eksklusivitet kan øge salget.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>Gamification\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Indarbejd spil eller quizzer, som kan tilgås via et link i SMS’en. Tilbyd præmier, såsom særlige rabatter.\u003C/span>\u003C/p>\n\u003Cp>\u003Cb>Øjeblikkelige konverteringer via søgeord\u003Cbr />\n\u003C/b>\u003Cspan style=\"font-weight: 400;\">Skab et købsflow, hvor brugerne kan købe en vare eller et gavekort ved blot at svare med et specifikt søgeord. Ud over at gøre det ekstremt nemt for modtageren at acceptere tilbuddet, kan modtageren også handle impulsivt, hvilket resulterer i en højere konverteringsrate. \u003C/span>\u003C/p>\n",{"__typename":54,"text":70},"\u003Ch2>\u003Cstrong>Lovgivningsmæssige overvejelser\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Husk, at alle SMS-marketingaktiviteter skal være i overensstemmelse med lokal lovgivning, I Danmark er det især markedsføringsloven og GDPR, der er relevante. For eksempel skal modtagerne have tilmeldt sig at modtage beskeder fra dig, og der skal altid være mulighed for at fravælge det igen.\u003C/span>\u003C/p>\n",{"__typename":54,"text":72},"\u003Ch2>\u003Cstrong>Black Friday facts\u003C/strong>\u003C/h2>\n\u003Cp>Hurtigt overblik over Black Fridays historie samt nævneværdige begivenheder:\u003C/p>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Black Friday var oprindeligt en amerikansk tradition, og er med tiden blevet global, hvor lande over hele verden deltager, ofte med lokale tilpasninger.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Udtrykket “Black Friday” stammer fra 1960’ernes Philadelphia og blev opfundet af politiet for at beskrive det kaos og de trafikpropper, der opstod på grund af handlende og turister i byen.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Black Friday er nu en global shopping-højtid, der markerer starten på juleshopping-sæsonen og ofte strækker sig til “Black Friday Week” og “Cyber Monday”.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">I 2008 blev en Walmart-medarbejder i Valley Stream, New York, på tragisk vis trampet ihjel under et Black Friday-udsalg, hvilket førte til øget kontrol og krav om forbedrede sikkerhedsforanstaltninger i butikkerne.\u003C/span>\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Disse facts giver blot et indblik i det komplekse og evigt udviklende fænomen, som Black Friday er. Uanset om man elsker eller hader Black Friday, kan man ikke benægte, at begivenheden har stor indflydelse på både forbrugere og detailhandlere verden over.\u003C/span>\u003C/p>\n",{"__typename":54,"text":74},"\u003Ch2>\u003Cstrong>Opsummering\u003C/strong>\u003C/h2>\n\u003Cp>Vigtigste pointer fra dette blogindlæg:\u003C/p>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">SMS-marketing giver mange fordele, herunder høje åbningsrater, øjeblikkelig rækkevidde og omkostningseffektivitet.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">En veludviklet strategi involverer segmentering af målgruppen, perfekt timing, personalisering, klare CTA’er og performance-analyse.\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Kreative kampagner kan øge engagementet og konverteringerne markant.\u003C/span>\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Ved at integrere SMS-marketing i din Black Friday-strategi udnytter du en stærk kanal med potentiale til at øge salget og kundeengagementet. Med omhyggelig planlægning og udførelse kan SMS være dit forspring til en endnu mere profitabel Black Friday.\u003C/span>\u003C/p>\n",{"__typename":61,"border":62,"widthInPercent":63,"image":76},{"node":77},{"altText":19,"mediaItemUrl":78,"sourceUrl":78},"https://cms.gatewayapi.live/wp-content/uploads/2023/05/global_sms_gatewayapi-2023-DK-1200x628px@2x.jpg",{"__typename":54,"text":80},"\u003Ch2>\u003Cstrong>Global SMS gateway\u003C/strong>\u003C/h2>\n\u003Cp>GatewayAPI har nogle af de laveste priser i størstedelen af ​​verden kombineret med en intuitiv brugergrænseflade, support i verdensklasse og en solid oppetid på over 99,99% i gennemsnit. Hvis du ikke har en konto endnu, kan du oprette en gratis konto på under to minutter her: Gå til \u003Ca href=\"https://onlinecity-id.io/gatewayapi/signup/?locale=da\">GatewayAPI\u003C/a> eller skriv til \u003Ca href=\"mailto:sales@gatewayapi.com\">sales@gatewayapi.com\u003C/a>.\u003C/p>\n",{"metaDesc":82,"metaKeywords":19,"metaRobotsNofollow":83,"metaRobotsNoindex":84,"opengraphAuthor":19,"opengraphDescription":82,"opengraphImage":85,"opengraphTitle":33,"opengraphType":86,"opengraphUrl":16,"readingTime":87,"title":33,"twitterDescription":19,"twitterTitle":19,"twitterImage":88,"opengraphModifiedTime":89,"opengraphPublishedTime":90,"opengraphPublisher":91,"opengraphSiteName":92,"focuskw":19,"canonical":16,"breadcrumbs":93},"Kampen om kunderne til Black Friday er hård. Lær strategier til at maksimere din fortjeneste på den store shoppingdag via SMS-marketing.","follow","index",{"mediaItemUrl":20},"article",0,null,"2026-02-11T11:55:49+00:00","2023-09-29T11:59:18+00:00","https://www.facebook.com/gatewayapi/","GatewayAPI",[94,97],{"url":95,"text":96},"https://gatewayapi.com/da/","Home",{"url":16,"text":33},[99,126,150,176,204,229],{"translated":100,"slug":107,"id":108,"link":109,"postArticles":110,"author":116,"title":118,"categories":119,"date":125,"excerpt":19},[101,104],{"slug":102,"locale":103},"everything-you-need-to-know-about-rcs-registration-and-agent-management",{"locale":8},{"slug":105,"locale":106},"alles-was-sie-ueber-die-rcs-registrierung-und-die-verwaltung-von-agenten-wissen-muessen",{"locale":12},"alt-du-skal-vide-om-rcs-registrering-og-agent-haandtering","cG9zdDoyMzQwOA==","https://gatewayapi.com/da/blog/alt-du-skal-vide-om-rcs-registrering-og-agent-haandtering/",{"listCover":111,"listText":114,"author":115},{"node":112},{"altText":19,"mediaItemUrl":113,"sourceUrl":113},"https://cms.gatewayapi.live/wp-content/uploads/2026/02/2025_12_18-GatewayAPI-Blogpost-RCS_registration_agent_managment-Thumbnail-DK@2x.jpg","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Få et indblik i processen med at komme i gang med \u003C/span>\u003Cspan style=\"font-weight: 400;\">RCS business messaging\u003C/span>\u003Cspan style=\"font-weight: 400;\">, herunder registrering af en såkaldt ‘RCS agent’, som er et krav inden man kan sende RCS-beskeder.\u003C/span>\u003C/p>\n","Mathias Bork Knudsen",{"node":117},{"name":115},"Alt du skal vide om RCS-registrering og agent-håndtering",{"nodes":120},[121,122],{"id":37,"name":38},{"id":123,"name":124},"dGVybTo2OQ==","RCS","2025-12-18T13:06:39",{"translated":127,"slug":134,"id":135,"link":136,"postArticles":137,"author":143,"title":145,"categories":146,"date":149,"excerpt":19},[128,131],{"slug":129,"locale":130},"reduce-no-shows-in-the-healthcare-industry-with-sms-and-behavioral-principles",{"locale":8},{"slug":132,"locale":133},"reduzieren-sie-die-zahl-der-nicht-erschienenen-patienten-im-gesundheitswesen-mit-sms-und-verhaltensprinzipien",{"locale":12},"reducer-udeblivelser-i-sundhedssektoren-med-sms-og-adfaerdsdesign","cG9zdDoyMTU0Mw==","https://gatewayapi.com/da/blog/reducer-udeblivelser-i-sundhedssektoren-med-sms-og-adfaerdsdesign/",{"listCover":138,"listText":141,"author":142},{"node":139},{"altText":19,"mediaItemUrl":140,"sourceUrl":140},"https://cms.gatewayapi.live/wp-content/uploads/2025/05/2025_23_05-GatewayAPI-Blogpost-reduce_no_shows_healthcare_industry-thumbnail@2x.jpg","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Udeblivelser er et stort problem i sundhedssektoren, hvilket har konsekvenser for både patienter og sundhedsudbydere.\u003C/span>\u003C/p>\n","Morten Riber",{"node":144},{"name":23},"Reducér udeblivelser i sundhedssektoren med SMS og adfærdsdesign",{"nodes":147},[148],{"id":37,"name":38},"2025-05-23T08:35:10",{"translated":151,"slug":158,"id":159,"link":160,"postArticles":161,"author":166,"title":168,"categories":169,"date":175,"excerpt":19},[152,155],{"slug":153,"locale":154},"telenor-introduces-tiered-sms-pricing-in-norway-and-denmark-what-does-this-mean-for-you",{"locale":8},{"slug":156,"locale":157},"telenor-fuehrt-differenzierte-sms-preise-in-norwegen-und-daenemark-ein-was-bedeutet-das-fuer-sie",{"locale":12},"telenor-indfoerer-differentierede-sms-priser-i-norge-og-danmark-hvad-betyder-det-for-dig","cG9zdDoyMTI5Ng==","https://gatewayapi.com/da/blog/telenor-indfoerer-differentierede-sms-priser-i-norge-og-danmark-hvad-betyder-det-for-dig/",{"listCover":162,"listText":165,"author":115},{"node":163},{"altText":19,"mediaItemUrl":164,"sourceUrl":164},"https://cms.gatewayapi.live/wp-content/uploads/2025/01/2025_01_29-GatewayAPI-Blogpost-SMS_pricing_in_dorway_and_denmark_v2-thumbnail@2x.jpg","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Bliv klogere på Telenors nye prisstruktur i Norge og Danmark, som især påvirker internationale Sender ID’er. \u003C/span>\u003C/p>\n",{"node":167},{"name":115},"Telenor indfører differentierede SMS priser i Norge og Danmark – hvad betyder det for 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