Retail and E-commerce Messaging that Generates Revenue

Create value with messaging by integrating SMS, RCS and email messages into your store’s customer experience. Create customer clubs with high engagement, win back customers who have abandoned their shopping carts and send SMS and RCS campaigns with sky-high returns.

"Use SMS or RCS and be almost certain that your message will be seen by the recipients"

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Retail and E-commerce Messaging that Generates Revenue

Your benefits

Get access to secure and effective messaging with easy integration

Send SMS, RCS and email via GatewayAPI

Combine all three channels and create a logical and efficient experience for customers by choosing the messaging technology that is best suited to different scenarios. SMS and RCS in particular offer a unique opportunity to be seen because they don’t get lost in the crowd.

Easy integration with your online store

Thanks to easy integration with our intuitive APIs with all well-known webshop systems, including Shopify, WooCommerce, PrestaShop and Magento, GatewayAPI’s messaging solutions are today used by a wide range of webshops around the world. Furthermore, it is possible to integrate GatewayAPI into your ERP, warehouse or shipping system.

Build strong relationships through customer clubs

Offer your most loyal customers the opportunity to receive SMS or RCS messages with product news, information about exclusive events, tailored offers and VIP offers. SMS and RCS messages are considered a more personal medium than other channels, and using them strengthens the relationship with the customer.

High compliance and uptime now and in the future

With GatewayAPI as your messaging partner, you get a GDPR-compliant service with European data storage and ISAE 3000 and 3402 certification. In addition, our historical uptime of over 99.99% and quick delivery ensure that your messages arrive safely – even for campaigns with millions of recipients.

Reach customers right when they are ready to buy

Mobile phone use is increasing year on year and has now pushed desktops into the background when it comes to online shopping. By using SMS and RCS marketing, you can reach consumers directly on their mobile device. A well-designed message with a link to your product will therefore have a good chance of resulting in a sale.

Everyone can receive your message

With SMS and RCS, recipients do not need to install an app to receive your message. In addition, SMS and RCS are owned channels that you have full control over, so you are not dependent on unreliable social media algorithms or incomplete tracking. Furthermore, studies show that 75% of consumers want to receive offers and information via SMS or RCS.

Sky-high ROAS

Maximize revenue with cost-effective messaging

Save money and increase your profit margin

GatewayAPI is an international messaging platform with competitive prices in a range of core markets. This means you can often save a substantial amount annually by switching – especially if you also send messages to multiple countries.

Win back customers who have abandoned their shopping cart

Send SMS messages automatically to registered users who have abandoned their cart just before checkout. The recovery rate is 25% for an abandoned cart message, which means that one in four who receive a message will return to your webshop and complete the purchase. This quickly becomes a profitable business, and the ROAS is typically many hundreds of percent.

Sky-high ROAS

Maximize your bottom line with an average return of $21-41 for every dollar invested in SMS, or boost your results even further with interactive RCS experiences that can deliver over 1,600% higher returns than traditional channels.

Maximize revenue with cost-effective messaging

Our amazing customers

Used by 50,000+ organizations worldwide

50,000+

We have tens of thousands of satisfied customers worldwide

90+ countries

We have customers all over the world

1bn+

Messages delivered yearly

GDPR

High level of GDPR compliance, supported by annual ISAE 3000 and 3402 audit reporting

1,000+

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RCS Business Messaging

Use RCS to create phenomenal webshop campaigns

Communicate with your customers via RCS Business Messaging and give them an engaging experience directly in their inbox. With features such as logo, sender profile and URL preview, your messages appear professional and inviting on both Apple and Android devices.

RCS offers phenomenal tools for presenting products and opportunities to customize messages for individual customers based on previous behavior. With URL preview, it is possible to present the product with an image directly in the message. In addition, read receipts make it possible to perform A/B testing by comparing open rates on campaign messages.

RCS technology also allows for advanced features, including a product slider, a “buy now” button with a deep link to checkout, and the option for conversations (coming soon).

Use RCS to create phenomenal webshop campaigns

Your options

6 inspiring use cases for SMS, RCS and email in retail & e-commerce

Omnichannel marketing: Email, SMS and RCS in perfect harmony
An effective omnichannel strategy does not come about by sending the same message across multiple channels, but rather by letting the channels work together in a well-thought-out flow. Email, SMS and RCS each have their strengths, and the synergy effect occurs when they are used in the right order and for the right purpose.

A concrete example is a campaign for a sale. Email is used to tell the story with an overview of the collection. Then, an SMS can be sent to recipients who have not opened the email with a short, action-oriented message.

RCS can take the experience one step further. If the customer has previously shown interest in certain products, an RCS message can display these products with images, prices and a direct link to checkout. If RCS is not available on the customer’s device, an automatic fallback to SMS is made so that the message still gets through.
The synergy lies in the fact that email builds relevance, RCS visualizes and personalizes, while SMS ensures timing and reach. The result is fewer irrelevant messages, higher engagement and significantly more conversions than when using one channel alone.
Win back abandoned carts with SMS reminders
Every webshop owner is familiar with the problem of abandoned shopping carts, where customers leave the site just before making a purchase. This is where SMS can make a big difference. By automatically sending a friendly SMS reminder shortly afterwards, you can recover a large proportion of these lost sales.

Studies show that around 25% of customers return and complete their purchase after receiving such an SMS. This means that one in four abandoned carts actually turns into a sale thanks to a simple message. This tactic pays off quickly, as the cost of an SMS is low, while the value of the recovered order is often high. Many therefore find that this type of SMS provides a return of many hundreds of percent in ROAS.
Interactive RCS campaigns that stand out
If you really want to impress your customers and boost conversions, RCS (Rich Communication Services) is the way to go, allowing you to send beautiful, interactive messages with images, videos, product carousels and buttons directly to the customer’s built-in messaging app.

This provides an engaging shopping experience within the message itself.

For example, a webshop can send out an RCS campaign with a gallery of product images and a “Buy now” button for each product. Customers can browse, select and buy – all within the message. Read receipts tell you who opened the message, so you can fine-tune your messages (A/B test the content) for maximum impact. The effect is documented: RCS campaigns can deliver up to 16× higher returns than traditional text channels. Customers love it too – 81% of consumers prefer RCS over regular SMS messages when available because it feels more vivid and user-friendly.

Please note that not all RCS features mentioned are available on GatewayAPI yet. See more examples of RCS use cases here.
Exclusive customer clubs with personalized messages
Your most loyal customers deserve something extra, and SMS/RCS are perfect channels for building a loyal customer club. By allowing customers to sign up for SMS and RCS updates, you can give them a VIP feeling with exclusive offers, presale product news and invitations to events directly on their phone.

The advantage is that SMS/RCS feels personal and direct, which strengthens the relationship. In fact, 78% of consumers say they have made a purchase as a result of an SMS from a company, and surveys even show that more people now prefer to receive offers via SMS rather than email.

When a customer has consented to SMS, you also know that they want to hear from you – these are typically your most engaged customers with a high lifetime value.
Lightning-fast campaigns with high conversion rates
If you need to boost sales quickly, e.g. with a flash sale, clearance sale or time-limited campaign, mobile channels are the go to. SMS and RCS messages are opened almost immediately. In fact, 90% of all SMS messages are read within 3 minutes, so your offers reach customers immediately when their desire to buy is at its peak.

In a busy everyday life, where full inboxes and feeds can drown out messages, a short text message can cut through effectively. In concrete terms, this means that if you send out a good offer via SMS/RCS with a direct "buy now" button in the message, you can expect a high response rate. Typical click-through rates are around 19-30% for SMS, which is many times higher than the average for other media.

A well-executed mobile campaign can thereby generate quick sales and immediate ROI when it really matters.
Automated notifications and better customer service
In addition to marketing, SMS and RCS can also optimize the operation of your webshop. Think of all the transactional messages that customers appreciate: order confirmations, shipping updates, delivery confirmations, stock reminders and return handling.

By integrating GatewayAPI directly with your webshop system, ERP or shipping system, you can automate these messages so that customers are always up to date. This significantly increases customer satisfaction. At the same time, it reduces pressure on customer service, as fewer people feel the need to contact you for status updates.

With the right setup, a customer can, for example, receive an SMS with a tracking link as soon as a package is shipped or an RCS message with delivery confirmation and the option to provide feedback.

All this happens with high reliability: GatewayAPI's infrastructure has a historical uptime of over 99.99% and can handle even millions of messages, so your important messages always arrive safely.