Omnichannel marketing: Email, SMS and RCS in perfect harmony

Win back abandoned carts with SMS reminders

Every webshop owner is familiar with the problem of abandoned shopping carts, where customers leave the site just before making a purchase. This is where SMS can make a big difference. By automatically sending a friendly SMS reminder shortly afterwards, you can recover a large proportion of these lost sales.

Studies show that around 25% of customers return and complete their purchase after receiving such an SMS. This means that one in four abandoned carts actually turns into a sale thanks to a simple message. This tactic pays off quickly, as the cost of an SMS is low, while the value of the recovered order is often high. Many therefore find that this type of SMS provides a return of many hundreds of percent in ROAS.

Interactive RCS campaigns that stand out

Exclusive customer clubs with personalized messages

Your most loyal customers deserve something extra, and SMS/RCS are perfect channels for building a loyal customer club. By allowing customers to sign up for SMS and RCS updates, you can give them a VIP feeling with exclusive offers, presale product news and invitations to events directly on their phone.

The advantage is that SMS/RCS feels personal and direct, which strengthens the relationship. In fact, 78% of consumers say they have made a purchase as a result of an SMS from a company, and surveys even show that more people now prefer to receive offers via SMS rather than email.

When a customer has consented to SMS, you also know that they want to hear from you – these are typically your most engaged customers with a high lifetime value.

Lightning-fast campaigns with high conversion rates

If you need to boost sales quickly, e.g. with a flash sale, clearance sale or time-limited campaign, mobile channels are the go to. SMS and RCS messages are opened almost immediately. In fact, 90% of all SMS messages are read within 3 minutes, so your offers reach customers immediately when their desire to buy is at its peak.

In a busy everyday life, where full inboxes and feeds can drown out messages, a short text message can cut through effectively. In concrete terms, this means that if you send out a good offer via SMS/RCS with a direct "buy now" button in the message, you can expect a high response rate. Typical click-through rates are around 19-30% for SMS, which is many times higher than the average for other media.

A well-executed mobile campaign can thereby generate quick sales and immediate ROI when it really matters.

Automated notifications and better customer service

In addition to marketing, SMS and RCS can also optimize the operation of your webshop. Think of all the transactional messages that customers appreciate: order confirmations, shipping updates, delivery confirmations, stock reminders and return handling.

By integrating GatewayAPI directly with your webshop system, ERP or shipping system, you can automate these messages so that customers are always up to date. This significantly increases customer satisfaction. At the same time, it reduces pressure on customer service, as fewer people feel the need to contact you for status updates.

With the right setup, a customer can, for example, receive an SMS with a tracking link as soon as a package is shipped or an RCS message with delivery confirmation and the option to provide feedback.

All this happens with high reliability: GatewayAPI's infrastructure has a historical uptime of over 99.99% and can handle even millions of messages, so your important messages always arrive safely.