Get started with SMS marketing with the tools that GatewayAPI offers. Experience towering opening and click rates and delve into the opportunities and results that SMS communication can create as a part of your marketing mix.
“SMS marketing has the highest engagement rate among all media channels”
With all the new technological options available, it’s natural to question whether the good old SMS technology is still a viable option for your business. The answer is yes! Firstly, recipients don’t need to install anything to receive your message. Furthermore, surveys show that 75% want to receive offers and information via SMS. Finally, SMS is an owned channel that you have full control over, which means that you are not dependent on algorithms, imperfect tracking and the like.
The opening rate of SMS messages is over 98% and the click-through rate on links lies at a whopping 35% on average. Additionally, about 95% of SMS messages are read within 5 minutes. In fact, SMS marketing has the highest engagement rate among all media channels! That makes the SMS medium an extremely effective tool to capture people’s attention, and it is therefore very suitable for e.g. time limited offers.
The use of mobile phones gradually increases. Today, mobile phones have overtaken the top spot from computers when it comes to online shopping and information searching. By using SMS marketing, you can cut through the clutter and reach consumers directly on the medium they prefer to complete their online purchases on. An SMS with a link to your product or offer will therefore have a good chance of ending up with a sale.
Offer your most loyal customers the opportunity to receive SMS messages with product news, information on exclusive events and deals, as well as tailored offers. SMS messages are perceived as a more personal medium than other media channels, and the use of SMS thus indirectly strengthens the personal relationship with the customer and the feeling of belonging.
Send automated messages to users who abandon their cart right before checkout. The average recovery rate is 25% on abandoned cart SMS messages, meaning that 1 out of 4 who receives an SMS will return to your webshop and complete the purchase. It therefore quickly becomes profitable, and the ROAS (Return On Advertising Spend) is typically several hundreds of percent.
SMS marketing works tremendously well with your other channels such as emails and ads. SMS enables you to create a synergy effect as well as communicate via the medium that your customers prefer. It can also be used as a step-based strategy to create loyal customers where you use online advertising or physical events to get new subscribers to your email list after which you via email marketing encourage them to go one step further and join your SMS list as well.
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Choose between thousands of integration-options
Our integration option allow you to easily implement GatewayAPI’s SMS service in the tools you like to use. If you have a webshop, you can choose between our Shopify, WooCommerce, Prestashop and Magento integrations, where you among other things have the possibility to set up abandoned cart SMS messages.
If your website is based on WordPress, you can use our free WordPress plugin. The plugin enables you to build audiences and handle SMS marketing as well as two-way SMS communication. It is therefore a perfect tool for you if you have a customer club, and wish to communicate regularly with your customers via SMS. You are also able to integrate with popular marketing tools such as MailChimp, Sendinblue, Intercom etc.
Unlike most other marketing channels, SMS marketing is able to capture the attention of the users here and now. That also means that there are a number of best practices that must be followed in order to maximize the effectiveness of the SMS campaigns.
It is paramount that you have obtained permissions from the users and that personal data is handled in accordance to the rules that apply in your area. Furthermore, it is also paramount that the message clearly states how users can unsubscribe from your SMS list, e.g. “Send STOP to 1234 to unsubscribe”.
The relevancy of the message is high
The sender/brand is clearly communicated
The frequency matches the needs of the target audience
The campaigns are scheduled within a reasonable time span
SMS marketing is widely used by webshops, and for good reason! At GatewayAPI we have seen many examples of how SMS communication can create great value for all kinds of webshops. Do you need inspiration for your webshop? Then have a look at the opportunities below.
Brands, including lifestyle brands within fashion, interior decorating, jewelries, make-up, gourmet etc. can benefit greatly from implementing SMS in their marketing strategy.
In particular brands that target a young demographic audience, who use their mobile phones to a great extent, can benefit from exploring SMS marketing. If the brand has a webshop, then many of the same principles that are mentioned at the case example for webshops can be applied here as well.
Restaurants, cafes, take-aways, delis, dessert stalls, franchises, chains, etc. can benefit greatly from SMS marketing to promote special offers, news and events.
Many of the above examples can also be transferred to bars and nightclubs, especially in relation to the promotion of events and special offers.
Members who regularly go to fitness centers as well as crossfit centers, yoga studios, sport centers etc. are often very committed to the center and the training that is offered. For some, it turns into a whole lifestyle. By using SMS marketing as a tool to create an even stronger bond with your customers, you can ultimately increase turnover.
The opportunities above can also be used within various sports and clubs, such as football clubs, golf clubs, tennis clubs, padel tennis centers, sailing clubs, swimming clubs, martial arts clubs, squash centers etc.
Use SMS communication to improve your guests' experience all the way from before check-in to after check-out.
Our sister platform RelationCity offers a number of SMS marketing services that enables you to manage and segment audiences, build content, plan campaigns, view statistics and much much more. As a GatewayAPI user, you have direct access to RelationCity, thanks to the shared OCiD login.