RCS Business Messaging
Turn Every Message Into an Experience With RCS
Communicate with your customers via RCS Business Messaging and give them a richer, more engaging experience. With features like logos, image carousels, videos, buttons and conversation flows, your messages will look professional and inviting. It’s just as simple as SMS – but far more effective.
RCS Business Messaging is a major breakthrough in messaging, as it opens up entirely new ways to communicate with your customers. While traditional SMS is limited to text, RCS enables a much more dynamic and app-like experience – right in your customer’s inbox.
With rich content, you can elevate the experience to a whole new level with images, video, carousels and chat conversations as well as use “suggested replies” and “suggested actions” to guide your customers forward with a single click.
With a verified RCS sender profile, you’ll appear clearly with your name, logo and information, which builds high trust. Additionally, the sender profile enables you to protect your brand.
Get more out of every message with RCS Business Messaging, where content, action and timing work together. Create
interactive experiences that guide your customers from the first click to the final action, right in their inbox.
Carousels, buttons, and conversation flows bring the message to life. It feels less like a notification and more like a dialogue with your recipient, where the next step is right there.
A clear sender and consistent branding make the experience recognizable. It reduces skepticism from your recipients and increases the desire to take action. A full 8 out of 10 report increased trust when they receive a branded RCS message from a verified organization.
Make it easy for your customers to take immediate action, such as payment, confirmation or changes via suggested actions directly within the RCS message.
If you use our Messaging API, you can easily upgrade to RCS without changing your setup. You will continue as before, just with richer messages.
Guided flows and clear next steps help your users move forward, minimizing doubts and cutting down on incoming inquiries.
An RCS message can contain up to 3,072 characters, meaning even very long texts can be sent as a single RCS message. Over time, this can result in significant overall savings.
A clear sender and consistent branding make the experience recognizable. It reduces skepticism from your recipients and increases the desire to take action. A full 8 out of 10 report increased trust when they receive a branded RCS message from a verified organization.
Carousels, buttons, and conversation flows bring the message to life. It feels less like a notification and more like a dialogue with your recipient, where the next step is right there.
Make it easy for your customers to take immediate action, such as payment, confirmation or changes via suggested actions directly within the RCS message.
If you use our Messaging API, you can easily upgrade to RCS without changing your setup. You will continue as before, just with richer messages.
Guided flows and clear next steps help your users move forward, minimizing doubts and cutting down on incoming inquiries.
An RCS message can contain up to 3,072 characters, meaning even very long texts can be sent as a single RCS message. Over time, this can result in significant overall savings.
Click-through rate on RCS campaigns, which is significantly higher than traditional messaging services.
Indicated that they are more likely to engage with businesses via RCS
higher likelihood of RCS messages being read compared to emails
Different campaigns require different approaches. With three flexible RCS Business Messaging message types, you can customize both format and function to support your goals.
160-character messages with URL preview, verified sender with customized sender profile, and read receipts. Costs are comparable to SMS.
Up to 3,072 characters, link preview, verified sender, high-resolution images, videos and image carousels. Although the price per message is slightly higher than SMS, Single RCS can be a cost-effective choice for long messages.
Two-way messages with rich and interactive elements, including maps, carousels and conversations. Ideal for chatbots and direct conversions. Billed per 24-hour session.
With automatic fallback, you combine the advanced features of RCS Business Messaging with the reliability of SMS.
If your recipient doesn’t have an RCS-compatible device or is connected to a network without RCS support, our RCS Messaging API ensures that the message is automatically sent as a standard SMS instead. This ensures your recipients still receive the message, even if they can’t enjoy the full RCS experience.
See four clear examples of how you can use RCS to create more direct and actionable customer experiences
across marketing, support, and sales.
Be among the first to use RCS campaigns and give your customers new unique experiences. With images, video and swipeable formats, you can present products and offers in a way that feels more like a landing page than a traditional message.
Buttons and built-in actions make it easy for your recipients to respond immediately, whether the goal is a click, a purchase or a contact. When content and action are closely linked, fewer people drop off before converting.
RCS campaigns can achieve click-through rates of up to 20–30%, which is significantly higher than traditional messaging services. Furthermore, customers are 35x more likely to read RCS messages than emails.
Make it easy for your customers to get answers without creating unnecessary detours. RCS Business Messaging can handle everything from simple inquiries to more complex workflows, where the customer is either guided automatically or forwarded to an agent when appropriate.
Small details like read receipts and typing indicators make the dialogue more transparent. The conversation feels less like a support system and more like real contact, which boosts satisfaction.
74% of consumers say they are more likely to engage with companies via RCS than traditional messaging services
Loyalty rarely happens on its own. It needs to be nurtured continuously and this is where RCS serves as a direct channel to make the relationship with your customers more immediate. Points, discounts and invitations land right where your customers are already active, without getting lost in the noise from other channels.
When it’s also possible to respond immediately, the path from offer to action is short. This leads to more repeated interactions over time and strengthens the relationship in a way that shows up on the bottom line.
80% of consumers are comfortable with personalized experiences and expect them from brands.
Make messages an active part of the purchase journey. Instead of redirecting your users to an external page, you can seamlessly present your products and recommendations directly within the RCS message and let them proceed from there.
Furthermore, you can use RCS for cart recovery messages that include images of items left behind with direct purchase links.
When your customers can explore, choose and complete purchases without switching platforms, many of the classic roadblocks disappear. Fewer drop off along the way and more complete their purchases because the whole experience feels simple and coherent.
In e-commerce flows, RCS has been shown to increase conversions by 20–60% vs. SMS with top-performing campaigns achieving as much as 2–3× higher conversion rates in A/B tests compared to standard marketing channels.
Find answers to the most common questions about RCS Business Messaging
Thousands of brands are already using RCS to communicate with their customers. Do you want to join them?
Our experts are ready to show you how you can get started with RCS.
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