Global SMS gateway

Get Customers’ Attention Right Away With SMS Messaging

Cut through the noise and reach your audience instantly with a modern, no-nonsense SMS gateway built for scale.

 

With SMS, you get a channel with unmatched reach and exceptional reliability. Your messages land directly in people’s pockets and are read almost immediately.

 

We are the only provider in the market that offers a 100% European setup, which guarantees maximum data security, sovereignty and GDPR compliance.

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Strategic data sovereignty

SMS gateway with a unique EU setup

We offer two platforms to our customers: The .COM setup and the .EU setup – both fully GDPR compliant and both able to send messages worldwide.

When you use the EU setup, you ensure that your data is stored by a cloud provider that both operates physically within the EU and is owned by a European company. This minimizes the risk of legal conflicts with third countries and provides an extra layer of data sovereignty.

The solution provides peace of mind both today and in the future, and ensures that you are well-prepared for potential Schrems lawsuits or unforeseen political shifts.

Solutions

Explore the many possibilities of SMS messaging

From securing logins to reducing no-shows, SMS helps businesses reach customers instantly. Discover how GatewayAPI’s SMS solutions protect accounts, keep customers informed and drive sales.

Protect customer accounts with SMS-based 2FA

SMS-based two-factor authentication (2FA), that is provided immediately, is an effective solution for protecting customer accounts against unauthorized access as well as providing additional security during logins, payments and changes to account information. 

SMS reminders

Send a single SMS and save hundreds of euros. For healthcare providers in particular, a no-show can result in significant expenses. SMS reminders can reduce no-shows by 30-40%, which can add up to substantial annual savings. 

Order and delivery notifications

Keep your customers updated on important news about their orders. Send automatic updates on order status, shipment, expected delivery and delays so customers always know what to expect and when their package will arrive.

SMS marketing

Follow best practices or use SMS in new, creative ways. Either way, you can expect sky-high click-through and conversion rates. SMS is ideal for campaigns, promotions, loyalty programs, product launches and offers that require immediate attention and action.

Transactional SMS Messages

Automate your most important customer messages with SMS. Send welcome messages, order confirmations, delivery updates and other relevant notifications to keep customers well-informed.

SMS notifications

Reach your customers quickly with SMS messages that are both noticed and read. SMS is ideal for important updates, reminders, and time-sensitive information. The proliferation of smartwatches has made the channel even more effective, as messages now also appear directly on the wrist. The result is that a full 94% of all SMS messages are now read within the first 3 minutes.

SMS beats email and social media in speed and impact

While inboxes overflow and algorithms limit your reach, SMS delivers results other media can only dream of. With an unmatched open rate and immediate attention, you reach customers directly where they are most engaged. The stats speak for themselves.
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94%

of all received SMS messages are read within the first 3 minutes of receipt.

90 sec

Average time it takes people to reply to an SMS.

93%

of SMS messages have historically been delivered in under 5 seconds via GatewayAPI.

Industries

Explore industry-specific SMS communication solutions and best practices

Healthcare

The use of SMS gateways is widespread in the healthcare industry. Reduce no-shows by 30-40% and increase patient satisfaction with automated and scalable messages.

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Transportation industry

Create seamless shipping communication for last-mile deliveries in the transportation industry. Create a positive customer experience and increase the likelihood of a successful delivery.

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Retail and eCommerce

Within retail and eCommerce. SMS messages are a powerful tool. Use SMS to win back customers who have abandoned their carts and send SMS campaigns with high returns.

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Build once

Get your first proof of concept up and running in no time.

You’re future-proofed with our Messaging API, which offers a simple way to send SMS and RCS messages to mobile numbers (identified by MSISDN) through a single unified interface.

The Messaging API also automatically handles SMS-specific complexities, including character encoding, fallback to SMS and our add-on products under SMS Plus.

Additional services

Email to SMS / SMS to Email

Send emails that the recipient receives as SMS messages. The solution also makes it possible to send SMS messages from systems that normally only support email.

You can also receive incoming SMS messages in your email inbox and thereby manage two-way SMS communication directly from your email.

Email to SMS / SMS to Email
FAQ

Frequently asked questions

Find answers to the most frequently asked questions about SMS messaging.

What is an SMS gateway?

An SMS gateway acts as the bridge between your system and the mobile networks that deliver SMS messages to recipients’ phones. When your application sends a message via an API, the gateway translates, routes and delivers the message through the relevant carrier networks.

This means you can send SMS globally through a single integration, while the gateway handles the underlying complexity and communication with the telecom providers.

What is an SMS API?

An SMS API is the interface your systems use to send and receive SMS messages programmatically. Through the API, you can integrate SMS functionality directly into your application, web shops, CRM systems or internal platforms.

While an SMS API is the integration that developers work with, an SMS gateway is the underlying infrastructure that delivers the messages to the mobile networks. In short, you use the API to send the message, while the gateway ensures that it reaches the recipient’s phone.

Where can I find the delivery status of my message?

GatewayAPI provides full insight into the delivery status of all sent messages. Under “Traffic Logs”, you can view the status for each individual phone number as well as any error codes for failed deliveries. This makes it easy to monitor delivery rates and investigate why a message may not have been delivered.

How do you integrate with an SMS gateway?

Most integrations are done via an API, which allows you to send SMS messages directly from your own systems. These can include CRM platforms, online stores, booking solutions or internal applications. With the right integration, SMS communication can be automated and adapted to your company’s existing workflows.

What are country-specific restrictions?

Many countries have specific rules for SMS traffic. These may include requirements for registering a Sender ID, restrictions on marketing messages, or documentation of the company’s identity. The rules vary from country to country, so it’s important to know the local requirements before sending SMS messages internationally. View restrictions in our interactive module here. 

Where can I find GatewayAPI’s SMS rates?

View current prices for more than 200 countries here and get a quick overview of the costs, whether you’re sending domestic or international SMS messages.

Which countries require Sender ID registration?

Several countries require companies to register a Sender ID before SMS messages can be delivered. You can view an overview of most of these countries here. This safeguard is in place to reduce spam and increase security for recipients. Requirements vary by market, and it is always recommended to check the applicable regulations before sending traffic to a new country.

Ready to get started?

Whether you need to send one-time codes, reminders, delivery notifications or millions of SMS messages, our SMS gateway provides you with the tools, scalability and reliability you need. 

 

Create an account in minutes, get instant access to our APIs and send your first message today. If you have specific requirements regarding volume, compliance or integration, our team is ready to help.