Sender ID

Read specifications on Sender IDs. A Sen...

Read specifications on Sender IDs. A Sender ID is the name or number that your customers will see at the top of the SMS.

What is a Sender ID?

A Sender ID is the name or number that y...

A Sender ID is the name or number that your customers will see at the top of the SMS on their phone, also known as the “from” section. You can use alphanumeric or numeric Sender IDs. The SMS standards allow for up to 15 digits in a numeric Sender ID and 11 characters for an alphanumeric Sender ID.

Alphanumeric:

An alphanumeric Sender ID can be used to...

An alphanumeric Sender ID can be used to present anything from a company name to the name of any government organisation – certain company names require us to register the Sender ID with the operators to prevent fraud. The receiver of the message cannot reply to a message sent with an alphanumeric Sender ID. We recommend you stick with characters in the range A-Z, a-z and 0-9, however if you do use Latin-1 characters i.e. (æ, ø and å) we will support it on connections where it is available.

See more information regarding Sender IDs

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Numeric Sender ID:

A numeric Sender ID consists of numbers ...

A numeric Sender ID consists of numbers only and can contain up to 15 digits. Recipients can reply to messages sent from GatewayAPI, if your virtual number is used as the Sender ID and you have assigned the number to one of your webhooks.

information

Contact support if you require 2-way communication for your solution.

Can I choose my Sender ID freely?

Yes, with our service you can choose you...

Yes, with our service you can choose your Sender ID freely, but keep in mind that there may be restrictions in some countries where, for example, it is a requirement that Sender IDs are registered before they can be displayed.

In some countries, you may find that your messages are rejected if the Sender ID is not registered beforehand. 

See which countries there are special rules concerning Sender IDs below.

Across countries, some Sender IDs may be at risk of being rejected due to protective measures against phishing attacks. For an example, Sender IDs such as Apple, Google, GLS, PayPal and other well-known brands must be approved by us before use.

Go to country restrictions

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US

All SMS traffic sent to the US must orig...

All SMS traffic sent to the US must originate from a 10DLC number, a short code or a toll free US number. Read more here

Please contact our sales team, if you need a number for US traffic.

Contact our sales team

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Russia

Sender IDs must be registered in order t...

Sender IDs must be registered in order to send SMS messages to Russia.

Specifically, the MegaFon network requires that you have registered the Sender ID, and will reject all messages with unregistered Sender IDs.

If you need Sender IDs to be displayed on the end user’s device on the MTS network, another registration is required.

Please contact our sales team if you require Sender ID registration for one of the networks above.

Contact our sales team

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Other countries

If you wish to send SMS traffic to the c...

If you wish to send SMS traffic to the countries listed below, we recommend registering Sender IDs to ensure that the messages are delivered.

  • UAE
  • Turkey
  • Qatar
  • Indonesia
  • Thailand
  • Vietnam
  • Morocco
  • Ukraine
  • Egypt
  • India
  • Iran
  • Serbia

How do I get a Sender ID registered?

In some countries it may be a requiremen...

In some countries it may be a requirement to rent the Sender ID exactly like you when you rent a virtual numbers or keyword. For an example it costs € 45/month on the Megafon network to have a Sender ID registered.

Please contact support, after which they will inform you about the price and your options. If you want to proceed, support will help you make the application to use a specific Sender ID.

In some cases, it is also required to send an NOC form with additional information, which is passed on to the message providers in that country.

Please note that it is a long process (1-8 weeks) to fill out these applications and get them approved, and therefore there may occur a minimum requirement for the expected traffic volume to the country where the Sender ID is to be registered.

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