What is the difference between A2P and P2P Messaging?

Application-to-Person (A2P) and Person-t...

Application-to-Person (A2P) and Person-to-Person (P2P) messaging are different types of sending SMS traffic.

A2P Messaging

A2P messaging, or Application-to-Person ...

A2P messaging, or Application-to-Person messaging, refers to the process of sending SMS messages from an application or software to individual mobile users. It involves the use of an SMS Gateway, which acts as a bridge between the application and the mobile network operators (MNOs) to facilitate the delivery of messages. These messages can include various types of content, such as transactional notifications, appointment reminders, verification codes, promotional offers, alerts and more.

It’s important to note that A2P messaging should comply with local regulations and guidelines regarding SMS communication, including opt-in and opt-out mechanisms, privacy and data protection.

P2P Messaging

P2P messaging, or Person-to-Person messa...

P2P messaging, or Person-to-Person messaging, refers to the process of sending SMS messages directly between two individuals’ mobile devices. It is a form of communication where one person initiates a text message and sends it to another person’s phone number.

Unlike A2P messaging, which involves automated messages sent from applications or systems to individuals, P2P messaging is initiated and conducted by individuals themselves.

A2P Messaging vs. P2P Messaging

The distinction lies in the use cases of...

The distinction lies in the use cases of the two communication forms. P2P messaging is commonly employed for personal communication between a limited number of individuals, with messages exchanged directly through mobile devices. On the other hand, A2P messaging primarily serves the purpose of one-time passwords (OTPs), appointment reminders, service messages and transactional messages from businesses to their customers. The advantage is that it allows applications, such as web platforms, to send thousands of messages simultaneously.

on this page