Sender ID Registrations in Finland - Everything You Need to Know

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Sender ID Registrations in Finland - Everything You Need to Know

For many years there has been a global increase in the number of SMS phishing attempts –  although it has slowed down over the last year – which has naturally led to a number of new security initiatives. It varies from country to country, but the general trend is that Sender ID registrations and increased monitoring are two measures that are being implemented to combat it. 

In this blog post, we will take a closer look at the new options available in Finland to get your Sender ID registered and protected so that no one else can use it. It is important to point out that it is NOT a requirement to register your Sender ID in Finland, but instead an option that companies and organizations can use.

What is a Sender ID?

A Sender ID is the name or number that appears at the top of the SMS message and in the message overview (e.g. UPS, Santander, Apple, GLS, EasyPark). Sender IDs thereby make it possible for recipients to quickly decode who the sender is. 

In most countries you don’t need to be aware of special rules regarding Sender IDs, but in countries such as the US and Czech Republic, as well as a number of countries in the Middle East and Africa, there are special requirements that must be met. You can always check our country restrictions module to see if there is anything you need to be aware of. Please note that the conditions for sending in individual countries are constantly changing. You are always welcome to contact us via the support chat if you have any questions.

How to register your Sender ID in Finland

Below we have included an overview of what the process looks like when you initiate a Sender ID registration.

  1. Register with Traficom: Go to the Traficom website and fill out their application form. It costs 200 euros annually to have your Sender ID registered. Please note that it takes 3 months for the registration to take effect after the Sender ID has been registered, in order to give companies plenty of time to get the Sender ID whitelisted by their suppliers.
  2. Contact supplier(s): Contact the SMS supplier you use, e.g. GatewayAPI afterwards.
  3. Registration with telecom operators: Your SMS provider then contacts the telecom operators in Finland and has a power of attorney filled out that allows the SMS provider to send messages with the registered Sender ID.

Please note that if you use multiple IT suppliers where SMS communication is integrated and/or use multiple SMS gateways, they must also have permission to use your Sender ID. This will often be the case in large organizations where SMS is used in several different contexts. In these situations, it may make sense to consolidate traffic with one supplier that has direct connections to the telecom operators in Finland to ensure that traffic gets through as well as to simplify the process. GatewayAPI is one of the few SMS gateways on the market with direct connections to telecom operators throughout the Nordic region. 

If you have any questions, you are always welcome to reach out to us on the support chat or at


Sender ID registrations in Denmark, Sweden and Norway

It is also possible to have your Sender ID registered with the telecom companies in Denmark, Sweden and Norway for an annual fee. The process takes place by signing a power of attorney between you and GatewayAPI, which also includes a request to block the Sender ID for everyone else. 

It will often be banks, insurance companies, logistics companies, government agencies and well-known B2C brands that it is relevant for. That said, there may well be other use cases where registration makes sense for other types of organizations. 

Focus on security and the credibility of SMS 

At GatewayAPI, we have a strong focus on fraud prevention and ensuring that SMS remains a channel that the general public trusts. In addition, we focus on ensuring that our customers have their brand protected from potentially harmful actors.

To prevent spam and phishing, we have for many years had our own blocklist of Sender IDs that have been frequently targeted by scammers. This blocklist has in many ways functioned much like a Sender ID registration.

In addition, we implemented a URL registration requirement as a security feature back in 2019. This security feature has blocked over 1 million messages with non-pre-approved links in them, which in a significant part of the cases were phishing links.


Global SMS Gateway

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